Garrett Hedlund face of Yves Saint Laurent's men's fragrance
Garrett Hedlund has been announced as the new face of Yves Saint Laurent's men's fragrance, La Nuit de L'Homme.
The On The Road star will appear in advertising campaigns for the French label's luxe new scent from June 2013.
Stephan Bezy, the international general manager of Yves Saint Laurent Beauté, said that they chose the actor for his personality and artistic sensibility.
"Yves Saint Laurent expresses a unique style between elegance and freedom, sophistication and daring. The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection," he said in a statement.
"He has also taken on some real cinematic challenges which show a man with a strong personality fully assuming his choices and convictions."
The scent itself was described in the statement as, "Full of contrasts, spanning its fresh, explosive top note [Cardamom and Bergamot]and its extremely sensual, intoxicating, oriental base note [Coumarin and Vetiver]."
Garrett is the latest male star to front a scent campaign for a major brand. Brad Pitt is the face of Chanel No.5 and James Franco, the lead for Gucci's men's scent