Sabato De Sarno - Designer, Creative Director of Gucci

[blueorchid]

Claire's level jewelry

 

[FiLReD]

GG: Gaudy & Grotesque

 

[Olaffo]

They’re throwing everything they have, that’s just f*cking ludicrous: eyewear, fashion, more fashion, another fashion, burgundy furniture, pool fashion, jewellery , spacesuits, more fashion (but not too much this time), tableware, car tires, fashion etc. Jesus just you guys stop, nobody cares…

 

[chungkyekye]

Thisss.

It's so weird how back in the day every major brand with licensing deals were trying to curb them due to brand 'perception issues' with all the funky stuff those 3rd party companies were churning out.

Now they are releasing these 'licensing level items' totally IN-HOUSE.

 

[IloveDiorHomme]

That "swimming" pool campaign is so bad...
Really bland. The attitudes, the tone, the lights. SO BASIC.
And I don't even mention the products...

 

[perhydrol]

^ Not to mention they're literally shooting themselves in the foot with this campaign after the debut one with Daria... that one was luxurious, this one is giving a shein poster. But so does the product, and they want to push the message of elevation of the brand. Good luck with that.

 

[Frederic01]

cpp-luxury.com

April 27, 2024
GUCCi debuts a campaign showcasing the newest additions to its Gucci Interlocking fine jewelry collection.

The latest designs present a modern interpretation of the iconic Interlocking G motif, prominently placed within a circular charm adorned with exquisite gemstones. The mood of the campaign exudes a sense of timeless beauty and sophistication, where the colored gemstones create a striking contrast against the jewelry setting.

Abstract elements of the Interlocking G logo act as a refined framework and highlight the new designs’ complex craftsmanship and balanced aesthetic.
The collection comprises three different sets of jewelry, each spotlighting a different gemstone: onyx, green agate or mother-of-pearl.
While the deep allure of black onyx is elegantly contrasted with yellow gold, the green agate is set playfully against pink gold.
A third sumptuous version, crafted in mother-of-pearl, is combined with pink gold and peppered with diamond pavé on the central motif.

Each set features two rings, available either with a 12mm or 17mm disc charm, along with a bracelet, a choice between delicate paired studs or hoop earrings with a pendant, and a necklace featuring a 12mm ornament. Two statement necklaces with larger 27mm medallions, available in onyx and mother-of-pearl, complete the selection.

The Interlocking G has been a significant motif for the House since the 1960s. Designed as a tribute to the House’s founder, Guccio Gucci, it represents luxury, quality, and Italian craftsmanship

Gucci Interlocking fine jewelry

This looks suspiciously close to the Dior "Rose des Vents" jewellery line. They just swapped out the star for the GG's? So weird....

 

[Thefrenchy]

I mean... It's yet another poor version of the Cartier "Amulette"...



source: cartier.com

 

[lookatme]

^^and that’s how you know the merchandising team is in charge at Gucci.

Trust me - I’ve worked with fashion merchandizers before - they look at the market, “identify the competitors,” look at those brand’s top selling products, then go to their own internal design team and say “we need a necklace like this.”

 

[plentyofhorns]

Interesting to read the opinions of “normies” on Reddit. Seems like nobody likes new Gucci. Also I guess they realized their mistake with the lobster claw clasp on the Jackie and are quietly switching back to the classic piston clasp.

https://www.reddit.com/r/handbags/s/q58OpPrcJP