Simon Porte Jacquemus - Designer, Creative Director of Jacquemus

Watch the scent be his scent 😂
A provençal summery scent: lavender, neroli, sea salt, olive oil, sunscreen, sweaty armpits during heatwave, limon sherbet , lemongrass anti-mosquito, Marseille soap, rosemary, jasmine and pastis.
The bottle will be both an hommage to Aristide Maillol Baigneuses and the Giacomettis from the Maeght foundation with
colors from De Stael paintings.
And a cicada thrill every time one.

Campaign : Alex Consani and a Spanish hunk, both semi naked, on rocks of the Marseilles calanques, by Mikael Jansson
 
For me he was the perfect chioice for Chanel… amazing eyecatching shows and campaigns… Nobody would have cared about the clothes but at least it would have been a dreamy moment
For me there was no perfect choice because I realize now that I was comparing always the candidates to Karl, and Karl was unique.

But I agree with you and yslforever: he is making his customers dream, and that is one of the most important things.
Go Simon! 💪
 
He is a fantastic art director indeed. That constant feeling of holidays but he pushed the south of France thing harder for the US.

I must say that more and more, I realize that everything is working precisely because Jacquemus is a contemporary brand trying to elevate. So in a way, his project seems more elevated than the brands like AMI or Isabel Marant and others. I’m not sure we would have appreciated it that much if it was a luxury brand.

And that’s maybe the magic of his brand.

I feel like he should do a show in the US to really solidify his presence in the US. A 1 and done!
 

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