manolocraver
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I couldn't find it on Kohl's website ... 
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Simply Vera : Vera Wang for Kohl's
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nogoodforme
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not sure if this was mentioned yet, but the new teen vogue with anne hathaway on the cover has a feature with vera wang's daughters wearing pieces from the simply vera line...
seanutbutter
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The prices aren't as low as I expected. I certainly wouldn't pay $70 for a skirt.
In any case, seeing a designer as prominent as Vera create cheaper alternatives is a refreshing move, even if the clothes in question aren't as cheap as some would like.
In any case, seeing a designer as prominent as Vera create cheaper alternatives is a refreshing move, even if the clothes in question aren't as cheap as some would like.
i dont expect to pay full retail price for the vera stuff. kohl's always mails 20% off coupons to my house and they do have codes for use online. hope its applicable to vera's stuff.
theres a belted wool blend coat for 128$ in the september issue of lucky with sarah michelle gellar on the cover on page 294. it is a dusky rose colour.
man oh man, i am LOVING the Color palette of the collection!!
theres a belted wool blend coat for 128$ in the september issue of lucky with sarah michelle gellar on the cover on page 294. it is a dusky rose colour.
man oh man, i am LOVING the Color palette of the collection!!
if the designs are quality are nice, then good for her for not compromising the integrity of her work.
if it sucks, then shame on her for charging those kind of prices.
i'm optimistic.
i don't see a problem with her working with kohls. good taste and style is and should be accessible at any store.
i'm glad she isn't working with target. all the capsule collections look too young for me anyways and the quality is less then desirable regardless of the cost.
if it sucks, then shame on her for charging those kind of prices.
i'm optimistic.
i don't see a problem with her working with kohls. good taste and style is and should be accessible at any store.
i'm glad she isn't working with target. all the capsule collections look too young for me anyways and the quality is less then desirable regardless of the cost.
ashtray___girl
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I heard a long time ago that Vera Wang would do a line for Kohl's, and it lurked around the back of my mind for a while before I totally forgot. But, apparently, Vera Wang did not! She will have a collection debuting on the Kohl's website on September 9, and I guess it will be in stores around then also.
I would say that normally I'm not the biggest fan of Kohl's... I'm not sure I've ever bought anything there. But the collection looks interesting, I'm not sure if I like it or not. I'll have to check it out in the stores. The price range is 30$-70$ with some "select items" over 100$.
Check out this article, or this one for more.
Photo credit: Fab Sugar
So... Opinions? Do you think the quality will be reasonably good (Like Target's Go International stuff) or more like everything else at Kohl's? Personally, I would be surprised if Vera Wang attached herself to anything poor quality, but I hope it's all executed well... If it is I'll have to buy it up! Anyone have better photos or more info?
I would say that normally I'm not the biggest fan of Kohl's... I'm not sure I've ever bought anything there. But the collection looks interesting, I'm not sure if I like it or not. I'll have to check it out in the stores. The price range is 30$-70$ with some "select items" over 100$.
Check out this article, or this one for more.
Photo credit: Fab Sugar
So... Opinions? Do you think the quality will be reasonably good (Like Target's Go International stuff) or more like everything else at Kohl's? Personally, I would be surprised if Vera Wang attached herself to anything poor quality, but I hope it's all executed well... If it is I'll have to buy it up! Anyone have better photos or more info?
seanutbutter
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There is a thread on this in the Designers and Collections forum. 
If a moderator could merge the two, that'd be great.
http://www.thefashionspot.com/forums/f60/simply-vera-vera-wang-kohls-36496.html
If a moderator could merge the two, that'd be great.http://www.thefashionspot.com/forums/f60/simply-vera-vera-wang-kohls-36496.html
kissmesweet
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I love the jackets and the fabric they use.
nogoodforme
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thanks for the scan, lucy92...i don't really see this as being for the 'teen vogue' market, though. the clothes look pretty sophisticated.
the story from the wall street journal. kohls sure is spending a lot on advertising for the collection. 5 million dollars is a ton!
Vera Wang Set to Dress Up Kohl's
Is It Too Upscale for Stores,
Not Enough for Designer?
A Leaf From 'Wizard of Oz'
By CHERYL LU-LIEN TAN
Kohl's this week marks its first big push into the high-fashion arena by unveiling an advertising campaign for its new "Simply Vera Vera Wang" line of clothing, accessories and home products designed by Vera Wang, which will hit stores next month.
Loosely based on "The Wizard of Oz," the eight-page print ad follows a waifish, well-dressed woman -- and her small dog -- as she traipses through a forest, in some scenes trekking over a path of bright yellow leaves in metallic gold heels. Along the way, she meets three fashionable women who help her find her way home to Manhattan. The last scene shows her sound asleep, snuggled up under a Simply Vera comforter.
Shot by fashion photographer Stéphane Sednaoui, whose credits include photo shoots with Madonna, the ad will appear this week in O, The Oprah Magazine, as well as in the September issues of In Style and Vogue. Kohl's also plans to run the ad on a billboard in Times Square starting Sept. 3, just days before the start of New York's fashion week. Thirty-second broadcast versions of the ad -- along with an additional 30-second spot featuring Ms. Wang talking about her design philosophy -- are slated to run in September during shows such as "Grey's Anatomy" and "Ugly Betty."
The campaign highlights a gamble for both the Menomonee Falls, Wis., retailer and Ms. Wang. Kohl's is racing to catch up with rivals such as J.C. Penney, Target and Hennes & Mauritz's H&M, which have introduced cheap-chic clothes by big-name designers. But with Simply Vera, Kohl's will be promoting some of the most expensive merchandise on its racks. That could intimidate the retailer's core, loyal shopper, who normally comes into Kohl's looking for discounted or moderately priced clothing.
For Ms. Wang, the association with Kohl's could tarnish her upscale image. "Vera has a lot to possibly lose," says David Wolfe, creative director of Doneger Group, a retail consultancy in Manhattan. "Vera's customer might be surprised to find her 'selling out' her snob appeal."
Ms. Wang says customers should be able to tell that the collections are different. "The clothes aren't the same," she says. "When you see the high-end fall collection, it has the same DNA, but it's really, really fashion forward."
Ms. Wang says she worked closely with Kohl's and the retailer's advertising agency, McCann-Erickson, a unit of Interpublic Group. She believes the ads have broad appeal partly because "The Wizard of Oz" is such a well-known story. "It's a little tale of fun and charm and whimsy, and fashion should have a magical, fun kind of feeling," says Ms. Wang, who notes that the casual, layered looks featured in the ad "show the clothes as easy to wear." She adds that the campaign is careful to "not speak down to people" and conveys a "street attitude to luxury."
Kohl's has had success with its recent push to offer more contemporary and fashion-forward merchandise. In May, the company reported a 3.9% increase in same-store sales in its first quarter, saying new brands such as lines done with skateboarder Tony Hawk and Elle fashion magazine were continuing to gain momentum. The Elle line has done so well that Kohl's is rolling it out in 500 stores, up from the 300 it had planned.
Still, Kohl's has a lot riding on Simply Vera, which is the biggest launch in the company's history and one that includes collections in several departments. It is part of the company's move to compete for dollars in the midrange market, which has been a sweet spot in retailing as high-end and low-end shoppers have gravitated more toward the middle.
Julie Gardner, the retailer's executive vice president and chief marketing officer, declined to discuss the cost of the campaign but said it represents 5% of the amount Kohl's is spending on ads this fall. In the fiscal year ended Feb. 3, Kohl's advertising expenditures totaled $766.9 million, supplemented by $112.4 million in vendor support.
Ms. Gardner says she believes Kohl's customers won't be put off by the high-fashion component of the Vera Wang line. Before signing Ms. Wang, the retailer surveyed 2,000 customers across the country and found that 70% were aware of Ms. Wang. "Our customer is really not intimidated by fashion," she says.
The new line will feature items such as a $138 car coat and a $98 jacquard bubble skirt, compared with the $60 to $100 coats and $30 to $44 skirts currently being sold in Kohl's. The retailer is also launching a section on its Web site that will show 20 head-to-toe looks from the Simply Vera collection with an option for the customer to easily buy the entire, styled look.
Vera Wang Set to Dress Up Kohl's
Is It Too Upscale for Stores,
Not Enough for Designer?
A Leaf From 'Wizard of Oz'
By CHERYL LU-LIEN TAN
Kohl's this week marks its first big push into the high-fashion arena by unveiling an advertising campaign for its new "Simply Vera Vera Wang" line of clothing, accessories and home products designed by Vera Wang, which will hit stores next month.
Loosely based on "The Wizard of Oz," the eight-page print ad follows a waifish, well-dressed woman -- and her small dog -- as she traipses through a forest, in some scenes trekking over a path of bright yellow leaves in metallic gold heels. Along the way, she meets three fashionable women who help her find her way home to Manhattan. The last scene shows her sound asleep, snuggled up under a Simply Vera comforter.
Shot by fashion photographer Stéphane Sednaoui, whose credits include photo shoots with Madonna, the ad will appear this week in O, The Oprah Magazine, as well as in the September issues of In Style and Vogue. Kohl's also plans to run the ad on a billboard in Times Square starting Sept. 3, just days before the start of New York's fashion week. Thirty-second broadcast versions of the ad -- along with an additional 30-second spot featuring Ms. Wang talking about her design philosophy -- are slated to run in September during shows such as "Grey's Anatomy" and "Ugly Betty."
The campaign highlights a gamble for both the Menomonee Falls, Wis., retailer and Ms. Wang. Kohl's is racing to catch up with rivals such as J.C. Penney, Target and Hennes & Mauritz's H&M, which have introduced cheap-chic clothes by big-name designers. But with Simply Vera, Kohl's will be promoting some of the most expensive merchandise on its racks. That could intimidate the retailer's core, loyal shopper, who normally comes into Kohl's looking for discounted or moderately priced clothing.
For Ms. Wang, the association with Kohl's could tarnish her upscale image. "Vera has a lot to possibly lose," says David Wolfe, creative director of Doneger Group, a retail consultancy in Manhattan. "Vera's customer might be surprised to find her 'selling out' her snob appeal."
Ms. Wang says customers should be able to tell that the collections are different. "The clothes aren't the same," she says. "When you see the high-end fall collection, it has the same DNA, but it's really, really fashion forward."
Ms. Wang says she worked closely with Kohl's and the retailer's advertising agency, McCann-Erickson, a unit of Interpublic Group. She believes the ads have broad appeal partly because "The Wizard of Oz" is such a well-known story. "It's a little tale of fun and charm and whimsy, and fashion should have a magical, fun kind of feeling," says Ms. Wang, who notes that the casual, layered looks featured in the ad "show the clothes as easy to wear." She adds that the campaign is careful to "not speak down to people" and conveys a "street attitude to luxury."
Kohl's has had success with its recent push to offer more contemporary and fashion-forward merchandise. In May, the company reported a 3.9% increase in same-store sales in its first quarter, saying new brands such as lines done with skateboarder Tony Hawk and Elle fashion magazine were continuing to gain momentum. The Elle line has done so well that Kohl's is rolling it out in 500 stores, up from the 300 it had planned.
Still, Kohl's has a lot riding on Simply Vera, which is the biggest launch in the company's history and one that includes collections in several departments. It is part of the company's move to compete for dollars in the midrange market, which has been a sweet spot in retailing as high-end and low-end shoppers have gravitated more toward the middle.
Julie Gardner, the retailer's executive vice president and chief marketing officer, declined to discuss the cost of the campaign but said it represents 5% of the amount Kohl's is spending on ads this fall. In the fiscal year ended Feb. 3, Kohl's advertising expenditures totaled $766.9 million, supplemented by $112.4 million in vendor support.
Ms. Gardner says she believes Kohl's customers won't be put off by the high-fashion component of the Vera Wang line. Before signing Ms. Wang, the retailer surveyed 2,000 customers across the country and found that 70% were aware of Ms. Wang. "Our customer is really not intimidated by fashion," she says.
The new line will feature items such as a $138 car coat and a $98 jacquard bubble skirt, compared with the $60 to $100 coats and $30 to $44 skirts currently being sold in Kohl's. The retailer is also launching a section on its Web site that will show 20 head-to-toe looks from the Simply Vera collection with an option for the customer to easily buy the entire, styled look.
the styling for the ads (or whatever that is that's posted...not her girls, and not the teen vogue spread) is pretty damn good. it definitely isn't something i'd expect to see at kohl's.
what is kohl's like, anyway? sears? target? in-between?
what is kohl's like, anyway? sears? target? in-between?
its very similar to sears except that it looks a tad nicer. and they carry some leftover stuff (ie bras and clothes) that other department stores couldnt sell.
i finally saw the 6 page ad in the new issue of oprah magazine. the ruffle cardigan i want is 68 dollars. the good news is that the leggings i want are only 16$.
i finally saw the 6 page ad in the new issue of oprah magazine. the ruffle cardigan i want is 68 dollars. the good news is that the leggings i want are only 16$.
there is a big feature and photoshoot in the new issue of oprah magazine. they show the clothes on a bunch of middle aged women. the line does not look too fashion-y on them. here are some behind the scenes shots i found at oprah.com.
