The City | Page 55 | the Fashion Spot

The City

^ They have a lookbook of her Fall line on MTV.com...out of twenty some looks, I would say maybe three were really nice and will sell...not great- looks like the work of someone voted off of Project Runway...:(
 
the teaser for next week...why would Olivia need Erin's approval for accessories when it's completely removed from Erin's job in PR? They are really making Erin seem like some superior everyman at Elle with Olivia having to defer every little thing to her
 
Erins expressions everytime Olivia is complimented just SHOWS jealousy. LITERALLY.
She needs a SLAP! :judge:
So she cant stand Olivia, okay. DEAL with it. You cant love all your colleagues.
B*tch.

Btw, is it just me or did anybody else notice that Whitneys dark eye circles have been so visible for a few episodes?!?! :S :(
 
Probably because Erin actually works and Olivia flits in and out and clearly doesn't do anything.
That said, the show would be infinitely more boring without her. If it were just Whitney I would never watch it again.
 
How long are they going to recycle the same old storyline re Olivia and Erin? I mean, seriously??
 
I just came across this in my files...don't know what date it is from, but it's Elle, obviously...;)

scan0011a.jpg


scan0012z.jpg

My scans
 
I always knew Teen Vogue wanted out of The Hills b/c it was getting too trashy...

Elle, Not Camera Shy, Embraces Reality TV
By JEREMY W. PETERS

Published: June 20, 2010

The young designer trembled in her high heels.
Joe Zee, the creative director of Elle magazine, and Erin Kaplan, the director of public relations, are often on reality television.
“I’m nervous,” fretted Whitney Port, the belle of MTV’s “The City,” as she girded herself before heading into a firing squad of Elle magazine editors.
“Joe has so much power, you know what I mean? Like, if he doesn’t like my collection and thinks that it doesn’t have potential then it’s almost like, what am I doing in this industry?” Ms. Port said, referring to Elle’s creative director, Joe Zee.
They say the camera adds 10 pounds. But in Elle’s case, MTV is making the women’s style magazine look like an 800-pound fashion world behemoth.
Elle, perhaps more than any other magazine, has embraced television as a way to enhance its brand and broaden its audience. In 2004, the magazine’s fashion director at the time, Nina Garcia, appeared on the first season of Bravo’s “Project Runway” before anyone knew it would be a success.
A job at the magazine was the top prize on the CW reality show “Stylista,” which ran in 2008 for just one season. Later that year, cameras from “The City” were invited into Elle’s offices on the 44th floor of Paramount Plaza in Midtown. They have remained there pretty much ever since.
On “The City,” Elle’s latest exercise in cross-media pollination, cast members like Ms. Port routinely wring their hands over winning the approval of Elle editors. They angle for favorable coverage on the magazine’s pages. And they discuss what is being featured on the magazine’s Web site so often that the words “Elle.com” are uttered almost as much as “like” and “you know.”
Elle has certainly met its fair share of criticism for welcoming the crude medium of reality television into an orbit occupied by Anna Wintour and Giorgio Armani. But the magazine’s editor, Robbie Myers, is having no second thoughts.
“People judge everything you do in fashion. Everything,” Ms. Myers said in an interview last week from her corner office high above Midtown Manhattan. “So we learn to live with that.”
Ms. Myers embraced the idea of working with television networks early on, even after other magazines passed on the chance to be a part of “Project Runway.”
“I thought it was a good idea for us to do ‘Project Runway.’ That was not necessarily the popular view around here. But my feeling was that we should be in as many mediums as we could be as a brand when appropriate,” she said. “We want exposure.”
For Ms. Myers, the ultimate measure of success is in the numbers. Elle says that its audience in print is up 35 percent among women ages 18 to 24. Though print circulation in May was relatively flat compared with the same month a year ago at about 1.1 million issues, the magazine’s overall audience, including traffic to its Web site, has grown.
The magazine is certainly exposed in more ways than one on “The City,” which has attracted an average of 1.6 million viewers so far this season. There are often close-up shots of the Elle logo inside its main office. Computer screens in the background display Elle.com. Magazine employees like Ms. Myers, Mr. Zee and the public relations director, Erin Kaplan, are frequently shown on screen, introduced by graphics that display their name and title at the magazine.
Cast members frequently talk up the magazine’s influence with the same reverence and awe that most fashionistas reserve for Vogue, to which Elle has long played second fiddle.
“Television is still the most powerful medium to get your brand out there,” said Liz Gateley, MTV’s senior vice president for series development. “And I think Robbie is a smart enough editor to know the power of the medium.”
Magazine and reality television partnerships have become increasingly popular. Teen Vogue paired with MTV in early seasons of “The Hills,” which spun off “The City” in 2008.
Marie Claire, now the featured magazine on “Project Runway,” took part in the show “Running in Heels,” which featured three of the magazine’s interns. And MTV worked with Rolling Stone for a show called “I’m From Rolling Stone,” which followed interns for the magazine as they competed for a shot at a job there.
But the pairings are not always successful or long-lasting. “Running in Heels” and “I’m From Rolling Stone” ran for only one season. And the partnership between Teen Vogue and MTV lost its appeal after the girls on “The Hills” who worked at the magazine, one of whom was Ms. Port, started to grow up.
“As we were going into the fourth season, the girls were getting older. They were going to bars. They were meeting guys,” said Amy Astley, the Teen Vogue editor in chief who ended the magazine’s relationship with “The Hills” after three seasons. “And Teen Vogue is very wholesome.”
Fortunately for MTV, Elle is not as wholesome. A subplot on “The City” is the catty infighting at the magazine between the publicity director, Ms. Kaplan, and a part-time accessories editor.
Ms. Myers said she is not concerned that some of the more unpleasant aspects of a workday at Elle will reflect poorly on the magazine. “I think we are very aware what makes interesting television,” she said.
Ms. Garcia, who left Elle for Marie Claire after “Project Runway” moved to Lifetime and picked up Marie Claire as a sponsor, said that many magazine editors would balk at opening themselves up to the cameras. But she added that regardless of the drawbacks — overexposure of certain editors and putting the less glamorous aspects of the business on display, just to name two — the power of television trumps any misgivings.
“It helps tremendously,” she said. “At the end of the day, it is getting the brand out there.”

nytimes.com
 
LA Times

In the last episode of “The City,” we were sad to report that Erin Kaplan’s awesome evil plan to oust Olivia Palermo from her job as the face of Elle.com backfired.

Not only did Olivia deliver on her promise to interview designer Zac Posen but Elle decided to bring on Louise Roe as well. So, the genius of Erin’s perfectly laid plan fizzled. To add insult to injury, Olivia enticed Louise with talk of the Elle accessories closet, and they skipped away like happy schoolgirls.

In our exclusive sneak peek above, Erin has a feeling that Olivia is taking undeserved credit for pulling a look for pop star, Ke$ha. Then, Olivia is feeling her oats and decides to tempt the beast that is Erin with some sass over her recent triumph.
Here’s one thing we have come to know about Erin, though. She’s always one step ahead of the game, and we’re sure this little taunting that Olivia delivers won’t go unpunished.
Also in the next episode: Whitney Port is coming off a successful runway show in Miami, but it looks like her first big sale doesn’t come without some hitches.
“The City” airs Tuesdays at 10:30 p.m. on MTV.

http://www.latimes.com/videobeta/8a...e-City-sneak-peek-Olivia-gets-sassy-with-Erin
 
^ I'm in Australia too. I usually find it online on a Thursday our time. It's only screened in the US earlier today. :flower:
 
Great episode! I can not believe Olivia wouldn't try on the shoes! There was such a marked difference between her and Ke$ha...and okay, one's uptight and controlled and the other is drunk and doesn't wear pants but Ke$ha was up for anything and seemed pretty easy to work with. That Trash in Vaudeville guy was pretty hilarious.
Ohhh, also loved the snark at the end between Olivia and Erin. As interesting as Olivia makes the show, I prefer Erin in...real life. Then again, I generally favour the smart girl.
I'm also beginning to like Roxy. She could be really good at her job if she just reigned back the crazy a little.
 
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It's getting better and better. Olivia trying on the hardcore rocker boots was hilarious. I kinda liked her during this episode, she didn't seem as lifeless and robotic as she is usually.
 

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