Like the L'Oreal Million Lashes Luminizers, Max Factor has brought out Eye Brightening Tonal mascaras.
Apparently there are at least three shades available - Black Pearl for brown eyes, Black Sapphire for blue eyes and Black Ruby for green eyes - but only two shades were on sale when I went to get them, as if they'd decided no-one has green eyes in Ireland.
While green eyes get a formula that has plum undertones, and brown eyes get a formula with silver flecks, blue eyes get a formula that's entirely blue, so when it comes to these types of mascara, I'm never entirely sure what the underlying logic is – in most cases, the effect is supposedly coming from the contrast with your eye colour, but blue eyes get nothing more exciting than an echo of themselves.
I read in the PR blurb that it's something to do with enhancing the lightness of blue eyes, but mine are so dark, they're the colour of a thundercloud, so that's not going to work for me.
So I find it's essentially mascara with tiny bits of glitter and the same old smell of chemicals that every Max Factor mascara seems to have (makeup4all.com