AWESOME lipsticks, best in the drugstore in my experience, I have almost ten of them.
Cream blushers are blendable and long lasting if you do not have sensitive skin.
Nail polishes, the "60 seconds" ones are very very easy to get a smooth finish on nails.
Crappy chalky eyeshadows.
Vinyl lipglosses are great also, lasts almost as long as MAC lipglass but with out the stickness.
No experience with foundations.
LIP LINERS!!!!!! I just want to buy all of them, but I do not use this category often, so I passed. If you need one or two basics, Rimmel is THE brand to buy.
Brow pencils, comparable to Chanel, need I say more?
Overall, I really like the image of this brand, very young, hip, and attractive, w/o looking cheap like NYC, still very affordable. The qualities are as good as Maybeline.