The Old Is New Again : The Supes Take Over in Editorials & Campaigns

[SnejanaIsMyMuse]

^Same.I actually like this current generation, many of the new girls look so much alike though.

 

[fairy]

^true...but using 90s supermodels wont change anything about that...

 

[SnejanaIsMyMuse]

True.Ah well, I never was much into the competition of the business side of things.

 

[dior_couture1245]

I would much rather see girls from the early to mid 2000's make comebacks.

Me too! That's definitely my favorite modeling period...that Tom Ford group of girls was just the absolute cream of the modeling crop.


As far as the supermodels taking all the campaigns....I don't really mind. The only reason I would mind is when I don't particularly like the model...as is the case with Linda...I don't like her too much.

 

[SnejanaIsMyMuse]

^Same.I can sort of get her appeal(she was a chameleon back in the day).

But yeah ,the 2000's were sooooo wonderful when it came to girls.Kim Peers, Hannelore Knuts,Sophie Dahl, Eleonora Bose, Erin O'Connor, Adina Fohlin, Caroline Ribeiro, Liliana Dominguez, Anoucke Lepere, An Oost, Malgosia, the list goes on and on.It was very understated, but everyone was so unique.

 

[AnaBGD]

dunno if im the only one but i find this kinda blah and boring...couldnt care less about the return of the 90s supermodels...the 90s are over for a reason

you're not the only one.
I find campaigns with them pretentious, even if it looks good.
The whole hype around them is too annoying for me.

 

[Northern Star]

I don't mind some of the older girls getting the odd campaign her or there, but it is getting a little out of hand right now. There are some fantastic new girls around who realy desereve to score some of the bigger campaigns and who are just not getting their chance to shine.

 

[SnejanaIsMyMuse]

Exactly.I never really liked any of the 90's girls that much.With so much of a selection right now, I just wish newer girls could get more notoriety.

 

[Northern Star]

When it's said that 'the days of the supermodel are over and will never return', it's pretty obvious WHY..........none of the current girls really stand a chance of becoming mega famous if designers and photographers constantly dismiss them in favour of the old girls.

 

[SnejanaIsMyMuse]

Agreed.I wish I could knock some sense into them.I suppose once you start making alot of money you tend to just want more and more and will do what it takes to make more.And if that entails using someone that people recognize I guess that's how it goes.

Boo.

 

[Trista]

I have to agree about the supers. As much as I love seeing Linda working it, I think that it's one campaign that was taken away from a model who is working and trying to make her name-if you keep using the models of yesteryear, then that's one less way for success. We do have to understand that it is about money for the brands, and using one of the bigger girls will bring more people to a certain brand, but at the same time don't just have it be the same old, same old. Givenchy is a very good example because you have Natasha, MCB, Lara, and then there's Lakshmi Menon-three established girls and then a stunning newer face.

 

[min-SH]

When it's said that 'the days of the supermodel are over and will never return', it's pretty obvious WHY..........none of the current girls really stand a chance of becoming mega famous if designers and photographers constantly dismiss them in favour of the old girls.

agreed.
and may i add, some of the girls around year 2000--2003 had so much potential, but they have to face both the old Supers and the new so called aliens/cool kids/whatever generation. and none of them ended up a household name. pity.

 

[mikel]

The Old Is New Again: The 'Supes' Hold Sway In Europeans' Fall Ads
By Miles Socha with contributions by Katya Foreman WWD.COM
PARIS — To paraphrase Douglas MacArthur, old supermodels never die, they just fade away for a while. And then they come back again.

I already posted the entire article just on the page before

 

[SnejanaIsMyMuse]

agreed.
and may i add, some of the girls around year 2000--2003 had so much potential, but they have to face both the old Supers and the new so called aliens/cool kids/whatever generation. and none of them ended up a household name. pity.

I completely agree.That is why that little span of time was probably my favorite time modeling wise.The girls were so unique and strong.I would looooove for some of them to make comebacks.

 

[tocceve]

I don't like supermodels.
I didn't grow up with them and find it a bit annoying that some people her hold on on this obviously succesful generation and maybe I will talk the same about the models I currently like in a few years (if they won't be forgotten). But it's not like the models today are not as versatile or beautiful anymore most of them aren't but some outstanding models are enough forme and if you look at the ones that are really succesful and not the ones who walk a Parada show and then are gone you will see that the models are not worse than this old folk of models and I don't think they should terire entirely but they don't have to act like they are going to save "their" world when they start to model so much again because the designers still like them and they know that they can easily get to the top again...

 

[Northern Star]

I completely agree.That is why that little span of time was probably my favorite time modeling wise.The girls were so unique and strong.I would looooove for some of them to make comebacks.

Which girls in particular do you wish were still around or working more??

 

[tigerrouge]

I don't mind the return of any supermodel, though I am disappointed when I see these women involved in unexciting campaigns and covers - it seems a waste of their experience - but if the economy demands that everyone play it safe, then I'd better get used to the idea that I'll not be seeing them reprise the more exciting sides of their look.

 

[model_mom]

Back when the supers were around they had lasting careers. Some of them are back in the news again with TV shows and campaigns. One of the big reasons for this is the turnover of models at the agencies. With a few exceptions, most girls are at the top and disappear a few seasons later.

Designers must be looking for faces that the public can recognize to sell their designs. In the past fewyears they looked to movie stars to front some of their campaigns and it seems now they have returned to the tried and true "the supermodel." Only time and sales will tell if they made the right decisions.

 

[Fontenrose]

Baby boomers strike again! It's not enough to have the Stones touring with their grandchildren in tow.

Seriously, people prefer to buy magazines with personalities on the cover. The agencies didn't like it when the supermodels became independent of them, but anonymous asexual girls are of little interest to the buying public. Naomi's tantrums, now that's interesting. Sort of like having an imaginary (stroppy) friend.

The magazine editors still weep for Lady Di, who could sell like no one else.

 

[Spiral1532]

Threads such as this one always (inevitably) bring out the young troop of "Like oh my god, supermodels of the 90s are sooooo boring!!!!!!" people.

But then of course, what can one expect from the present generation of young people? Their frame of reference is different from that of us "oldies". The modeling business of today could be best described as "easy come, easy go". The supermodel era is long gone, as are the days of so-called super designers and super collections.

I recognize that seeing old-school models such as Linda Evangelista, Claudia Schiffer, etc in ad campaigns and editorials is not to everyone's liking. Not to mention that some of those models are already in their 40s. But, I've noticed that whenever there are threads here showcasing those models' recent work, young people are too quick to negatively criticize them. Yet, those young people apparently don't have a problem with seeing the work of the bland, lifeless, young models that abound in today's fashion industry -- editorials and ads which in many cases leave much to be desired. I would say it's ironic.