After countless debates on who are the neo-supermodels if there even are any, I think it is first time to discuss wether they are actually coming back in a topic devoted especially to that. As far as I am concerned, they are so very much on their way and right now at this moment, the indistry is slowly determining who they will be and when they will be officially supermodels. Of course, the original Supermodels - which I'll wright with a capital S - will never be replaced, but that does not mean that there will not place for a new crop of girls and women who will attempt to reach the same status.
Basically what happened in the late nineties is that the Supermodels became out of vogue. The fashion world wanted clean, faceles slates to hang their clothes on and nothing more. But recently, this has been changing a lot IMO. My arguments are clear. There are various signs to be pinpointed that indicate a scream for new supermodels from within the industry itself. I'll try to put them down as chronologically accuratly as I can:
Dicuss!
Basically what happened in the late nineties is that the Supermodels became out of vogue. The fashion world wanted clean, faceles slates to hang their clothes on and nothing more. But recently, this has been changing a lot IMO. My arguments are clear. There are various signs to be pinpointed that indicate a scream for new supermodels from within the industry itself. I'll try to put them down as chronologically accuratly as I can:
- 2001? and up: the Victoria's Secret show becomes a cultural phenomena and the Angels are raised to a limited celebrity status.
- September 2004: Vogue US cover features 9 models which are introduced to us as girls to remember.
- 2006: after Kate's affair, her gigantic media attention is exploited by the fashion industry. She had 10+ big time campaigns and never made more money in a year: fashion needed a face with a name to sell.
- Early 2007: influx of Supermodel era covers: Linda, Helena, Claudia, Naomi all land important covers.
- January 2007: John Galliano returns to his 90's style of couture presentation, models are forced to inject personality in their appearance.
- S/S 07 campaigns: 1 Versace's ads feature huge topmodels and accompany every printed ad with their names. 2 Doutzen Kroes becomes spokesmodel for L'Oreal.
- March 07: John Galliano's show repeats and enforces the personality issue in his F/W 07.08 presentation.
- May 2007: Vogue US launches the Ten World's Next Top Models
- June 2007: Mario Testino shot Catherine McNeil for V Mag in an ed entitled Birth Of A Supermodel.
- July 2007: In his Christian Dior couture collection which marks 60 years of Dior, the use of top and Supermodels of the past is undeniable. The personality influx remains.
Dicuss!
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