from wwd:
Mary-Kate and Ashley Olsen are expected to turn up during Paris Fashion Week — not haunting the front row, but in the driver's seat of their fledgling designer ready-to-wear label The Row. A slate of high-end retailers is scheduled to see their fall-winter collection at a showroom here — with no cranky press critics, thank you very much.Julie Gilhartof Barneys New York has already carried, and sold, the Olsens' lightweight cashmere knits — a clear trade-up from their Wal-Mart wares. "They're pieces the designer customer can incorporate into their wardrobe," Gilhart said. "They're very much personally involved." A spokeswoman for the Olsens said the new collection includes knitwear and woven items.