The Row - The All-Things The Row Thread

[TheKiwi]

I'm very interested in how this collection is going to turn out. I can't wait to see photos!!!

 

[asow007]

Apparently no press are allowed at their show, do you think that includes any photographers?

 

[JunyaSchick]

^^I´m also very interested... havent seen any piece... pics?

 

[rainy_spring]

No press? How are they supposed to spread the word and get people buying if we can't find out anything about it!?

 

[legaldiva]

This is so fascinating. I doubt I'll buy any of it, but all the hype sure is fun.

 

[Meg]

I probably wouldn't pay their prices for cashmere leggings since i could get the same quality elsehwere cheaper but leyla any word on how it went?

 

[thefashionista]

so exciting. if i can get my hands on any of the stuff i will definitely get some of it...i love their style, so it's a no-brainer. i wonder what the quality will be.

 

[TheKiwi]

No press? Well maybe they're hoping this will create a lot of hype for them, but I think it'd be smarter to release photos... Maybe just because I want to see it so bad.

 

[KaraDanielle11]

So Barney's NY carries The Row right? Is it on sale already?? Do you think that the Boston location of Barney's NY carries The Row?? I'd like to get a good look at it.

 

[Olivia]

why wouldn't they allow press? that's not going to get them anywhere... maybe they want to start off low key so that people don't talk about it and discredit it as something teenie, like what they've been doing all their lives.. (not that i don't love them haha)

 

[phoejay]

i think the row is their label which will be showcasing "tees" based from construction of a couture...

i cant wait to have some!!!!

 

[serenade]

Can't wait to hear/see more of this The Row thing!
So, it's just Ashley? Mary-Kate's not part of it?

 

[asow007]

I believe MK's a part of it, as well as another friend of theirs. There was an article in Teen Vogue (I think) about it a while back, I think it's posted here.

 

[kuba01]

why wouldn't they allow press? that's not going to get them anywhere... maybe they want to start off low key so that people don't talk about it and discredit it as something teenie, like what they've been doing all their lives.. (not that i don't love them haha)

Exactly - ultimately if they want their brand to be successful, they need to sell and turnover profit. Although they don't need the money, it will still prove whether or not they are serious about "The Row" as a business.

 

[frieda]

I really wish they would publicize this more, get the press involved. Does anyone know when it's going to be available at Barney's Co-Op? Because I heard it's only selling there.

 

[asow007]

They are/did allow buyers though, so who knows.

 

[serenade]

I believe MK's a part of it, as well as another friend of theirs. There was an article in Teen Vogue (I think) about it a while back, I think it's posted here.

Oh, ok.

it's weird how they're not publicising it more. Maybe it's just a temporary thing...? Maybe later they'll get the media involved, after they've received more feedback?

 

[leyla m.]

quick update:

went an placed the order. both mary kate and ashley greeted me and are very sweet and shy. their collection was shown in the apartment they were staying in so it had to all be hush hush. however, they are no longer in paris.

either way, the collection is without a joke GREAT.
mainly vintage tees, cardies, hooded tops... all made out of either vintage cotton or super fine cashmere..
also a tux jacket and a 3/4 sleeve length boys blazer. a sheepskin short fur jacket that comes in black and grey.
almost neoprene like skinny pants in black and black and blue skinny jeans.
fingerless gloves and scarves in the softest see through cashmere again. red, cream and charcoal.
there are absolutely NO prints or any other designs on the garments.
all very plain.
and they both said that this line started as a result of neither of them fiding THE PERFECT TEE SHIRT!!
its both their line and one of their friends'

 

[TheKiwi]

^ Sounds cool! Thanks!

 

[kimair]

thanks for the update leyla...

it sounds like the pieces are the kind of things they always wear...
layered tees, skinny jeans, boys blazers...

so what are the prices running?
i'm hoping that when barneys opens here, they'll carry the line...