The Row - The All-Things The Row Thread

[Not Plain Jane]

I really like the Olsens' aesthetic overall, their sense of luxury, and I am happy for them with their move to Paris. Hope it all comes off as planned.

 

[KaraDanielle11]

Are they showing in Paris this season? Or just private appointments for editors/buyers?

 

[MaybeJaded]

this is nice:

The Olsen twins' fashion line, The Row, are partnering with Toms Shoes for fall. The resulting footwear will retail for $98-$150, steep for Toms. For every pair of Toms sold, company founder Blake Mycoskie gives a pair to a child in the developing world. [WWD]

source:jazebel.com

is this something only related with the The Row/Toms or is something that Mycoskie always does? Is wondeful in any case.

ignore question, the next answer my own question.

The Row’s Tom’s Are Less Charitable Than The Originals
by Justin Fenner | 1:10 pm, February 14th, 2011


We love it when fashion people decide to do something for charity — especially those with the considerable resources to really make an impact. So when we heard that designers Mary-Kate and Ashley Olsen of The Row would collaborate on a line of shoes for Tom’s, the charitable footwear company, we were pretty excited.

That is, until we realized that the Olsen-approved espadrilles would cost twice as much as the original shoes. The idea with Tom’s is that you buy a pair for between $40 and $50, which pays for another pair of shoes to be made for a child who lives in a place where shoes are a luxury. The Row’s versions will sell between $98 and $150 — but instead of generating enough money for two or three additional pairs of shoes to be made, each purchase still only generates one other pair.

We understand that the shoes are more expensive because of the Olsen’s cachet and because they’re probably using better materials than you’ll find in a pair of standard Tom’s shoes. But we’re betting that the kids who reap the benefits of this collection won’t get better quality footwear than the kids whose shoes came from sales of traditional Tom’s shoes.

Blake Mycoskie, who founded Tom’s, had this to say to WWD:

“We recognize that it’s a luxury to be able to give, and everyone at Toms takes this to heart,” he said. “The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with The Row, we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”

And we agree — the product is at an entirely new level. Of price and press, but not charity.

Olsens Collaborate with Toms Shoes [WWD (Subscription Required)]

Source: styleite.com

more:

The Olsens And The Row Team Up With TOMS Shoes, Make Them More Luxe


Leave it to Mary-Kate and Ashley Olsen to create a pair of super luxe TOMS shoes. The duo will team up with Blake Mycoskie, who famously founded TOMS shoes, simple flat espadrilles with a charity angle: for every pair sold, the company gives away a pair to a child in need.



The Row for TOMS shoes will feature plaid, wool cashmere and herringbone styles that will retail for $98 to $150 come fall (see above for a sample). Mary Kate told WWD, “The giving is immediate. Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row.”

The extra upshot? A pair of The Row-designed shoes you don’t have to take out a loan for.

source:SheFinds.com

 

[MaybeJaded]

from PRConsulting

PRConsulting PR Consulting
At the @TheRow presentation, lots of beautiful furs, including a full length ocelot printed coat

PRConsulting PR Consulting
Also, at @TheRow FW11 - ocelot patterned trousers #NYFW

PRConsulting PR Consulting
One amazing fox coat has an alligator bodice and sleeves @TheRow FW11 #NYFW

PRConsulting PR Consulting
The FW11 @TheRow collection is simple and chic but utterly luxurious - furs, alligator, and lace abound

PRConsulting PR Consulting
All collections start with inspiration, here is @TheRow's inspiration board for FW11 #NYFW http://yfrog.com/h3w44nkj
47 minutes ago Favorite Retweet Reply

PRConsulting PR Consulting
The @TOMSShoes that @TheRow is introducing for FW11 #NYFW http://yfrog.com/h3yrvvj

PRConsulting PR Consulting
A shot of the in sole from the just announced @TOMSShoes / @TheRow collaboration http://yfrog.com/h339hpnj

PRConsulting PR Consulting
In place of usual leather elbow patches, one jacket from @TheRow FW11 has python patches
41 minutes ago Favorite Retweet Reply

PRConsulting PR Consulting
Again pushing the boundaries of luxury skin use, yet another jacket from @TheRow FW11 uses fish skin trim and elbow patches #NYFW

PRConsulting PR Consulting
Thin, beautiful cashmere and double-faced leather; @TheRow FW11 is just as much about the materials as the aesthetics #MediumIsTheMessage
37 minutes ago Favorite Retweet Reply

PRConsulting PR Consulting
A close-up of one of the images from @TheRow's inspiration board #NYFW http://yfrog.com/hsplilyj

 

[MaybeJaded]

man... I hope we get pictures soon all these tweets

thelooknow The Look Now
Ashley Olsen says about TheRow: "Fall collection is about ultimate luxury and making people smile!" Got that right! #NYFW

glamour_fashion Glamour Fashion
Amazing collection for @TheRow! Loved the cashmere pants with embroidered "R". Great velvet slippers. #NYFW #TheRow

cindi_leive Cindi Leive
Just came from @therow presentation: very sophisticated and grown-up (that's a good thing). Congrats Mary-Kate and Ashley Olsen.

renshuey Lauren Shuey
@TheRow announces handbags to hit stores in the summer. dying. can i preorder already! ha xx

if this works, if you click on the link on the quote you get the pictures

elvainadine Elva I. Ramirez
My favorite look from #TheRow; sunny yellow jacket and skirt, paired with striking blue blouse and fox hat. http://twitpic.com/3ztzqi

vainadine Elva I. Ramirez
If I could afford it, I'd wear this to office. Gorgeous and timeless. Feels great on the hand. Dress by #TheRow http://twitpic.com/3zubcx

elvainadine Elva I. Ramirez
This lovely #TheRow jacket is blue fox fur sewn to create illusion of a puffer jacket. Love it, and that hat. The http://twitpic.com/3zucxc

fabulousmissla LeeAnne Jackson
Wish these would appear on my desk @jimshi809 Gorgeous bouquet of peonies at @TheRow presentation #nyfw http://plixi.com/p/77363793

cindi_leive Cindi Leive
Also liked the shoes they did with Toms: all made from past @therow fabrics.
1 hour ago Favorite Retweet Reply

 

[MaybeJaded]

i could do without the hat

 

[Thefrenchy]

That looks so good already! That yellow is vibrant!

 

[RedAzalie]

it's great that they used leftovers leathers and fabrics from previous collection also twits sounds quite positive about new collection

 

[MaybeJaded]

more reactions:

FLAREfashion FLARE magazine
From FW11 @TheRow inspired by Fantastic Mr. Fox - luxe cashmere pajama-style suiting, elongated silhouettes, menswear influence. Loved it!!

@Iedaray Ieda Raymond
Mood board from The Row, starring Bianca, The Triplets of Belleville, Fantastic Mr. Fox & art by Egon Schiele. The result: whimsical luxe
55 minutes ago via web Favorite Retweet Reply

Bags from TheRow - link on the quote

@FLAREfashion
FLARE magazine
Chic box bags from @TheRow #nyfw http://twitpic.com/3zvwr8

 

[MaybeJaded]

Vogue Review

By Mark Holgate

It all began, lest we forget, with a deceptively simple-looking, but actually French-seamed, soft, drapey tee. The Row, the brainchild of Mary-Kate Olsen and Ashley Olsen, started there because it pinpointed the territory of their own personal style; something utilitarian yet also able to be elevated to whole new heights, as comfortable—quite literally—when worn with vintage couture as when thrown together with ratty old biker leathers and leggings. They’ve moved on, of course, to a quite staggering degree, to the extent that you can sit in their Chelsea studio early on a Monday morning, and see clothes of such ineffable cool and elegance and agelessness and think, well, why couldn’t they produce one of the very best collections of New York thus far?

“We wanted to have fun with it all,” said Mary-Kate. “To play with the furs, and the accessories.” So, what better way to play than to wear a belted, voluminous leopard-print goatskin coat or cap-sleeved, tightly waisted, full-skirted taupe wool dress, than with chunky cream socks, needlepoint slippers, and a fox-pelt head wrap that looks like the kind of hat Ara Gallant might have whipped up? And then also play everything down, instead, with a chic (sorry, I know, isn’t everything in fashion, but there really is no other word for it) claret Persian lamb jacket and velvet cropped pants, or a loose black chiffon T-shirt dress with panels of black beading, worn with tiny shorts, a nascent trend of the past few days (both on the runways, and surprisingly, given the weather, on photo-bloggers outside the shows alike). The Row touched on the return to opulence that has been firing and furring up the New York fall runways, but they’re still thinking the same way they did with that tee. The long alligator gloves, for instance: The reverse side is in leather, so you can happily tap at an iPad, iPhone, or iPod. Genius.

source: Vogue.com
pictures coming right up

 

[MaybeJaded]

Source: Vogue.com

 

[marjanthelion]

omg yes

 

[MaybeJaded]

Source: Vogue.com

 

[MaybeJaded]

The pics are to big so they may be to heavy for some people PC, the nexts are thumbs

 

[MaybeJaded]

The last ones (these set and the one before are just way WOW !!)



Source: Vogue.com

 

[Valentine27]

^Wow wow thank you very much.
The black coat at the beginning, and the croco bag are killer.
I like the mocassins too.

 

[dajrekshn]

this is very Wes Anderson aesthetically. i like it. will need to observe the pieces more tho that yellow coat has my heart.

 

[MaybeJaded]

While the others F/W collection that I've seem (I confess that I haven't see that many) seem to have played with colors and patterns and playing with visual sense, The Row is playing with fabric and texture and tactile sense. Even if I not a big fan of fur, this collection (except the hats - but I'm guessing they are for styling) is just gorgeous. Wish we get better pictures of the shoes (I believe they are the ones on the models feet?) and bags ( I really like the black one on the last picture of the first set).

 

[MaybeJaded]

The Olsen Twins’ Luxury Line: Made to Make You Smile.

The Row, the ultra-luxury line by Mary-Kate and Ashley Olsen, opted out of a runway show, and instead showed off its collection in intimate one-on-one interviews throughout the day.

The Olsens used the animated films “Fantastic Mr. Fox” and “The Triplets of Belleville” as a jumping off point for the collection’s luxurious fox fur coats.

“When we styled the pieces, we knew that we wanted it to be item-based, so it could be mixed and matched,” Ashley Olsen said. “We wanted each piece to stand alone.”

“I think fashion should have a sense of humor,” Mary-Kate Olsen said, noting some of the sunny yellows in the collection. “We wanted people to smile.”

The sisters added that because they were designing the fall collection during the recent big snow storms, they added more jackets, including a puffy silver jacket and puffer ski pants for getting around in post-blizzard days.

The Row also previewed its first handbag collection.

Ladylike clutches came in crocodile, while a delicate little satchel was covered in long black ostricth feathers.

There was also a so-called twin purse, which features two small bags in different colors sewn together, so women can flip around the sides according their whim.

Source:the wall street journal (wsj.com)

and another reaction tweet

TheSTStyle
.Just saw The Row. Ashley said she wanted to do the 'ultimate luxury.' Read: fashion's version of a bear suit. Love! Stand by for pic...
about 2 hours ago via Twitter for BlackBerry®

 

[MaybeJaded]

interesting... the girls weren't at the presentation! they left writing notes

http://www.wtop.com/?nid=541&sid=2271572

just the link because (Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)