The Row - The All-Things The Row Thread

[Meg]

^
I agree and I think it really shows that the pieces can be worn no matter your age. But I also just love Lauren Hutton.

 

[jacobs]

That's a really great campaign. The clothes are flattering and youthful and they seem age-appropriate no matter who's wearing them. It really shows off the timeless quality and universal appeal of The Row. These are pieces that you can keep in your closet for decades.

 

[JunyaSchick]

is thre any new campaign??? 'cause the lauren hutton's is old... almost from 2 years ago, right?

 

[jacobs]

I don't think they have anything in the works but I would love to see a new campaign, especially since the brand has had so much success, not to mention a pretty sizable celebrity following.

 

[JunyaSchick]

^exactly... it was kinda weird that they didn't continue making campaigns... cause I remmeber some pics from the first collection (with anonymous model) and then this one with lauren hutton for the second collection (i think), but then, nothing else...

is it true that they are planning to open their own boutique in LA? (i'm not sure if it's the row, E&J or both...)

 

[jacobs]

There's supposed to be a menswear collection possibly being launched this fall. That doesn't hold too much interest for me personally, but I think it's great that they're branching out. It's definitely very ambitious.

I haven't heard anything about a boutique but if that turns out to be true, it'll be very exciting news. I think it's too soon though, and especially with the US economy down the crapper, it's probably better for them to stick with bigger retailers for now.

 

[Lee Lee]

Does anyone know the name or the details for the showroom for The Row. They do not have a website or any other contact details

 

[XxpinktinksxX]

I love that they used Lauren Hutton for the campaign. She's beautiful.

She really is, she looks amazing .

 

[helmut.newton]

I want to know who is going to guy their [overpriced] pieces considering the new economic climate in America; which I assume is where their primary source of revenue comes from.

They're either going to really have to put some kind of visible luxury in their pieces or I fear that people will stop buying it. This is not the time to appreciate quality and detailing. People want a bang for their buck!

 

[educo]

I want to know who is going to guy their [overpriced] pieces considering the new economic climate in America; which I assume is where their primary source of revenue comes from.

They're either going to really have to put some kind of visible luxury in their pieces or I fear that people will stop buying it. This is not the time to appreciate quality and detailing. People want a bang for their buck!

I agree. There are many designers that are doing this already at lesser price points. Even E&J is not recession proof.

And you're right, this is not the time to appreciate "luxury basics". People want serious longevity for their money. Especially since everyone is looking to stand out from the rest, basics are not going to do it.

 

[lmelanie]

^ you hit it right on the head..I think the key now is just finding accessories that update your looks without spending too much money..like tights, jewelry or even a new hairstyle..but i think "luxury basics" are well worth it..they will be around even after the economy bounces back..

 

[Leefi]

I agree. There are many designers that are doing this already at lesser price points. Even E&J is not recession proof.

And you're right, this is not the time to appreciate "luxury basics". People want serious longevity for their money. Especially since everyone is looking to stand out from the rest, basics are not going to do it.

I actually disagree, I think people will value luxury basics more, however they will want "more bang for their buck" and I think that The Row is overpriced for most of the basics they offer.

Also, I've heard of a lot of quality control issues with their products. Like the fact that they're t-shirts get holes very easily because they're so delicate and the fit of the clothing being not quite right.
I personally only own a t-shirt from The Row, which after a couple of months of wear already has a hole in in.
Basically, I've come to the conclusion that The Row (at least their t-shirts) is very similar to quality and cut to the Kain Label t-shirts, which "only" cost $80 a shirt, compared to the $200-$300 price tag The Row carries.

 

[rochasfille]

^I own both Kain and The Row, and I really don't think they compare. Not to argue, but I feel that TR is a superior product. The cut is more timeless, and the fabric is much more substantial, IMO.

 

[kimair]

frenchy, i scanned a few of those, and yes, you can use them on the facebook page...

they don't run ads per se, but some of the stores that sell it use pages from the lookbook for their ads (like the grocery store, which is the ad with the long white dress and leather jacket with lauren above)...
in the new issue of c (california) magazine, there is a new grocery store ad with a pic from the newest lookbook...
i'll try to take a pic or scan it...

 

[educo]

I actually disagree, I think people will value luxury basics more, however they will want "more bang for their buck" and I think that The Row is overpriced for most of the basics they offer.

Also, I've heard of a lot of quality control issues with their products. Like the fact that they're t-shirts get holes very easily because they're so delicate and the fit of the clothing being not quite right.
I personally only own a t-shirt from The Row, which after a couple of months of wear already has a hole in in.
Basically, I've come to the conclusion that The Row (at least their t-shirts) is very similar to quality and cut to the Kain Label t-shirts, which "only" cost $80 a shirt, compared to the $200-$300 price tag The Row carries.

You just proved my point. Now that your $200-$300 shirt has holes and you are already dealing with quality issues, are you valuing your "luxury basic" more or less?

If a luxury basic is going to be valued, it needs to pass quality control FIRST. Something non "luxury" basic brands have already done (like AA).
If your AA shirt, which for argument's sake costs $30 messes up after 2 months, you say " Well, it's AA, and it was only $30. Since I bought 6 t-shirts for $200 from AA, I got shirts to last me about 1 year." It's a harder blow if you spent $200 only to be useless after 2 months. Could/would you repeat the same process? In these times, many would say no.

Sounds like simple math to me. People don't think 2x about spending $30 on an AA shirt, however, there are going to be MORE people thinking 2x about spending $200+ on a t-shirt from The Row.

When people are thinking longevity, they are not just thinking about quality, but quantity as well especially since there are so many non luxury brands that are doing basics so well.

All I'm saying is that, The Row better start getting some diffusion stuff going on or lower the price points on the basics and make some MEMORABLE pieces that actually warrant the price tag for the foreseeable future. That's what going to help them ride out the economic times.

The reason so many of these huge companies still make money ( even though they "lose" some) is because they have enough goods going around that almost everyone can afford. The Row, even E&J have none of that.

In order to make a PROFIT, you gotta make SALES.

 

[Thefrenchy]

Is the blazer from The Row?
http://cdn.buzznet.com/media/jj1/2008/04/gwyneth-gladiator/gwyneth-paltrow-gladiator-05.jpg

Blazer and tee?
http://www.mary-kateandashleyimages.com/photos/albums/2007events/jamesperse/naamloos6.jpg


Thanks

 

[kimair]

i can't see the second pic, but i believe gwyneth blazer was id'ed as the row in another thread...

i got my t-shirt dress and it's perfect (although a bit wrinkled)...
i can't find the charger for my camera though...i'll try to take a pic later with my phone...

 

[Thefrenchy]

Thanks! Here's the second one

MARY-KATEANDASHLEYFAN

Can't wait to see your tee dress Kim !!!

 

[amal]

Thanks

 

[kimair]

here it is...i'm wearing platform sandals so it's just long enough...