The Row - The All-Things The Row Thread

[marines]

 

[99 Percent Polyester]

*talks about how amazing the store is and how he asked to see everything they had*

“have you tried on anything from The Row?”

“No, I can’t say that I have”

paraphrasing but 💀💀💀

 

[PDFSD]

Puck news​

Downtown Girls​

I’ve lamented for a while that The Row had yet to open a store in downtown Manhattan. As much as I understand that uptown is the new downtown, I still spend most of my time in the city south of Houston Street, and it would be nice to have an outpost of The Row to pop into. The challenge is that the founders are incredibly particular about retail real estate—they don’t just care about foot traffic and square-footage R.O.I.; they’re after architecturally significant buildings, too.
Finally, it looks like my wish is coming true. According to multiple people familiar with the matter, the company will take over the Issey Miyake space at 119 Hudson Street early next year. We’ll see whether The Row’s team preserves the space’s Frank Gehry–designed interiors, including its signature titanium ceiling. But the landmark building, an old warehouse built for a textile factory at the end of the 19th century, certainly fits many of their criteria. Reps for both companies did not comment.

 

[Kanzai]

@PDFSD thank u for these fashion business articles

 

[Avonlea]

Does anyone know when they are going to release images from the show?

 

[helmutnotdead]

Does anyone know when they are going to release images from the show?

I’m so upset

 

[AFWQ]

So... internet is assuming Kendall Jenner could possibly became an ambassador for The Row after this pics have came out:

 

[Thefrenchy]

^ They just run in the same circles (the twins are/were friends of Kanye, Kendall's sister's ex etc), that speculation is ridiculous

 

[PDFSD]

the row should take on armani lol

 

[BalkaniStaCouture]

So... internet is assuming Kendall Jenner could possibly became an ambassador for The Row after this pics have came out:

She is already wearing them for years. She had Marlo bag before it went out. So she is already ambassador literally for years.

 

[jeanclaude]

The mannequin in the middle would do better...

 

[Milanese Fashion Dreams]

Kendall for The Row? Groundbreaking

 

[marines]

 

[Thefrenchy]

^ the audacity and delusion of that person thinking the brand owes her anything. Her reaction clearly shows she knows nothing about the brand she purchased from.

"Influencers" who buy The Row, do it for the status. They wouldn't touch it if it had a different (i.e lower) perception / price point.

Meanwhile, The Row remains on-brand with their reaction; while that person can go spend her money somewhere else, instead on whining online hoping people would feel bad for her for not getting any sort of privileges because she makes social media posts about a brand.

 

[PDFSD]

people need to learn praising a brand online and making it your job or side hustle that the brand will always choose their own survival and authorship of there growing brand popularity or maintaining exclusivity.
Being to much linked to a influencer is dangers us as they become an extension to the brand without you having control over it.

its a balance but the brand will have the upperhand in giving back or access, a brand is not your partner or friend its a company , people put in so much emotions in to brands and product and forget its a product they want you to buy over and over again with least amount of effort or cost they can get away with.

she will find a new hobby/brand to alagin her identity with.

for the row this is just brand management 101 to maintain image and brand halo, when you grow you need to know when to open up and when to tighten access , and repeat ......

 

[SophiaVB]

I follow Neelam and thought her post was insane.

The brand is starting to become over-saturated so really it is in their best interest to pull back from this type of stuff anyways. The sample sale TikTok saga is a perfect example of brand dilution.

Even that hair comb thing following the show appearing on every social media / Substack post within minutes of the photo being released... It's turned me off the brand as a customer.

 

[Lola701]

I came across her content on YouTube and at first I was impressed by the level of dedication but soon after I realized that she made the brand her personality and has nothing much to offer really. Perfectly curated, she has the money of her ambition but not so much to offer either in terms of lifestyle or even style.

Brands anyway a bit struggle to deal with influencers/clients…Even more when those influencers are so much about consumerism.

Sometimes the road from appreciation to entitlement is quite fast. And she jumped right on it.

If she respected the brand the way she says she do, she would have though about branding from their aspect and maybe realize that posting affiliate links to wholesalers, when you have a direct relationship with the brand is stupid.

It’s funny because I had a discussion so not long ago with a friend I met at a client event years ago. She has a little social media following, a community and also a thriving career and she said to me that while she shops and attend events from Chanel and Vuitton, she never wanted to push her social media because she find being a client being so much more interesting than being a paid influencer.

Some brands nails it more than others. I think Prada hit the jackpot with the Doctor. She is a client, she appreciate the brand and it seems like she just take it as it comes. And I think brands who are embracing fans in the most distant way are doing it right.

Now I wonder. Since The Row kind of « blacklisted » her, is she going to wear the brand again? She has made The Row and Quiet luxury her whole identity. If ever Toteme comes with a check and perks, is she going to ride for their team?

 

[Milanese Fashion Dreams]

I don't know if Neelam thought this through, but how will she continue being a famous influencer without The Row affiliation? I also agree with you, Lola, that having a very evident loyalty to The Row and posting links to wholesalers instead of The Row was the height of stupidity for me. PR mistake number one lol.

 

[GivenchyAddict]

She made it her side business and persona then it backfired and now she pretends to distance herself from them. 🤣

I prefer to enjoy die hard fans with a really interesting take on the brand such as the doctor.

For me, Neelam is just one among (too) many in the quiet luxury BS that i can’t stand anymore.

 

[Snejana Onopka]

For me, Neelam is just one among (too) many in the quiet luxury BS that i can’t stand anymore

the quiet luxury/old money shtick is so embarrassing, this whole niche of influencers try so hard to have good taste and like the """"right things""" that they, ironically, look as nouveau riche/arriviste as someone who unabashedly displays logos on every article of clothing. to me theyre bigger fashion victims than the demnaheads, who at least know to a certain degree that what theyre wearing is trashy

influencers like neelam spend an ungodly amount of money trying to LOOK rich and interesting when they should try to understand WHY a certain aesthetic is associated with quiet luxury. at the end of the end is just vile consumerism disguised as intellectualism