Tom Ford F/W 11.12 : Candice Swanepoel by Mert and Marcus

[Spike413]

That's what I was thinking as well. He's trying so hard to be different and exclusive with the no pictures policy at his shows, yet when it comes to campaigns this could have been a Gucci or Cavalli campaign.

But what does one thing have to do with the other? What does his method of presenting his collections have to do with the way the collection is then advertised? I don't think anyone can honestly say that these ads don't fit the look and feel of the clothes, or that this sexualized, glamourized image is out of left field for Tom Ford.

 

[iluvjeisa]

Atrocious, truly atrocious...it's really so horrible when you copy the greats and do it wrong.

Most of all, the models are wrong. They just can't look dangerous at all. Not even a hint, despite the styling.

 

[testinofan]

Typical campaing of M&M too much photoshop

 

[JuiceMajor]

Think Tom is pretty much still stuck in the 80's.

 

[tigerrouge]

To me, what Tom Ford is doing at the moment is absorbing and incorporating elements from elsewhere, and reproducing them under his own brand name to create an aesthetic that people come to recognise as 'his'.

He's not trying to be different, he's trying to create an empire, and he's doing it by building on things that have gone before, tweaking the look a little, adding a sense of exclusivity, slapping his name on it, and then selling it to us.

I can't fault the man for doing that. Personally, I find this pseudo-fierce campaign to be very bland, but it'll do the job.

 

[DanceFashionista]

I do love Jon in this as always.

 

[Rotex]

candice is a gud looking model but i kind of wish tom used someone else

 

[Rotex]

i dont think the negativity of the campaign should be shifted towards the make up or the photography because there are quite a few other models that would pull it off well!

 

[mikeijames]

this campaign hearkens back to the marilyn minter snapshots with which he launched his entire label. and i'm almost of the opinion that perhaps mr. ford should not release any images from his collection until the advetising campaign launches. these clothes look so much more spectacular than they did in that "preview" video.

 

[thiago:)]

Well, I love it! Candice and Jon look great, they were the perfect choices!

 

[clocked]

not bad but..quite boring

 

[LabelWhore4]

I'm glad Candice got this but this looks like it was tailor-made for Joan. She has the right look to pull this off. With her history with TF and M&M I'm surprised she didn't get this!

 

[Zephons]

Wow, I see a different side of Candice!
Hope she can deliver more.
U know, it's not always easy to break the stereotype of a vs girl.

 

[mint condish]

I love the ads too. I've always been a big fan of Tom Ford ads, and they're not my favourite ever, but it's a high standard. I think they're great.

 

[CommanderTMugler]

A while back if you were to tell me Candice was to star in a Tom Ford campaign I would have been excited about it specially when shot by M&M but now it's a bit expected and boring.

I do like her in that purple dress though. Jon can do no wrong.

 

[FRANCY ITALY]

the way she is showing her under teeth in every single picture is really horrible >.<

 

[FelipeV]

I don't like this, Tom Ford women are so... pretentious. I can't see something fresh or spontaneous, not on clothes and definitely not in this campaign.

 

[lelaid]

i love tom and i love these shots but can i get a wtf at the casting? i like candice and all but its very surprising to me he casted her, i didnt even know he liked her? has she even walked for him under his own label yet? i know she didnt for his first show but his second?

 

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