In
Australasia, sheepskin boots have long been popular with people in rural occupations, who have ready access to the raw materials, such as
sheep shearers.
Their popularity increased as a result of World War I and World War II, when sheepskin boots were popular with aviators, because of their need to keep warm in exposed conditions at high altitudes. Ugg boots have also been popular with surfers and competitive swimmers since at least the 1960s, for keeping warm while out of the water. Nevertheless, in Australasia,
bogans and members of related
subcultures are generally the only people who wear them in public. Most other Australians only wear ugg boots around the house, or at the most trips no further than the local corner shop, although recent fashion interest has given them more exposure.
About every ten years, ugg boots become fashionable with the start of its last resurgence being 2003. The most recent foray into fashion was partly due to the myriad of small Australian manufacturers who had been plying their trade for decades and partly due to marketing by an American company, UGG Australia, a branch of
Deckers Outdoor Corporation.
Brian Smith created the "UGG Australia" brand in the US in 1979. He sold the company to Deckers Outdoor Corporation in 1995. Clifford Severn of Koolaburra pre-dated Brian Smith in selling ugg boots in the United States with Clifford doing road trips in the 1950s and 60s. Evidence given to IP Australia also showed advertisements in US surfing magazines in the 1960s.
Various actors have been seen wearing ugg boots.
Pamela Anderson started wearing ugg boots to keep her legs warm between takes for the pilot of the Australian version of the television show
Baywatch, and brought them home for use on the California set. Also, Deckers' marketing in recent years has included seeding actors with their footwear in order to get more exposure. Actress
Kate Hudson wore a pair of UGG boots on the poster for the mid-2004 movie
Raising Helen. They were associated also with the Anglo-American actress
Sienna Miller and
boho-chic (
c2003-5). The Sheepskin footwear is now a major category in most US department stores and retail shoe stores.
Sheepskin footwear is unisex although some styles lend themselves more to being worn by women over men.
Natural properties of the sheepskin leather used in the vast majority of sheepskin boots results in thermostatic benefits.
Thick fleecy fibres on the inner part of the boots allows air to circulate during summer so your feet don't become excessively warm. The natural thermal properties of sheepskin ensure warmth in colder climates.
In America, ugg boots are commonly worn with jeans, although one could wear other pants with the boots. One of the more popular ways to wear them is to wear the boot over the bottom of the pant leg, although you can also see people wear the boots with the bottom of the pant leg fitting over the boot.
(source;
http://en.wikipedia.org/wiki/Uggs)