Flicking through this online, it's.. nice enough. It's likeable. It's not fashion, it's a collection of inoffensive content that's been created to keep the printing cycle going.
In the end, most UK magazines are trying to put out an issue every month - and they do well to make it happen. Whatever I might have to say about the issue, I like that they keep producing an issue. That every month, there will still be Vogue.
And "nice" content isn't terrible if someone likes and appreciates the positive mood, that they can sit down and have a moment of looking at uncomplicated pictures of expensive things and happy people.
It's 202 pgs, although from pg 172 onwards, it's almost 30 pages of those near-the-back listings.
Edward is not relying on fashion adverts for his revenue - there are advertorials for BMW, leather handbag and shoe restoration and Turkey tourism.
Maybe I'm missing something, but the Vogue Beauty Awards is just a list on a page and a flat collage of product shots (probably taking its cue from Allure).
One fashion feature tells us to "Look to decades of legendary sportswoman"... the first example is Cindy Crawford.
Now I await the random lottery of seeing what subscription copy I will receive.