Véronique Nichanian - Designer, Creative Director of Hermès Menswear | Page 4 | the Fashion Spot

Véronique Nichanian - Designer, Creative Director of Hermès Menswear

Call me crazy but why not Kris Van Assche?
Or even a return of Tomas Maier or Ramesh Nair to Hermes. They only did the womenswear there so it will be different for them…
Yes, Kris is a great choice! Another people with French in a way sensibility is Veronique Branquinho – though her aesthetics can bee a bit moody/instropective but she had done sh*ts at Delvaux so it’s not gonna be a big deal.

Lucas imo is too edgy/street-fighter for Hermes.
 
They should look for someone with talent, nationality does not matter. Chauvinists... 🤮
Yes but having worked with Artisans, it makes things so much easier…Really! Believe me.

The same thing for Chanel. It was obvious that they would choose a French or French/speaking person.

You can’t adapt that much of a workforce to one person.
 
Yes, Kris is a great choice! Another people with French in a way sensibility is Veronique Branquinho – though her aesthetics can bee a bit moody/instropective but she had done sh*ts at Delvaux so it’s not gonna be a big deal.

Lucas imo is too edgy/street-fighter for Hermes.

I love the idea of Veronique for Hermès! 😍
 
Lucas would be great too. He has a sense of luxury and ease around his work.
I didn’t liked his too short jackets at Lanvin (I hate short blazers on men) but it was insanely elegant.

Kris is great too, in a way in terms of modernity.

The great thing about Hermes is that it’s almost an exercise de style in « no-fashion » so, whoever takes over will have to adapt themselves to the world of the brand. It’s really a culture of it own.

Maybe Tomas would be too much of a throwback but his BV was great in menswear. Again, modernity.

The ethos of Hermès serves as a beautiful counter balance at the other end of the spectrum of fashion, I very much agree it would be fatal if that changed and the company went too far into the 'fashionable' territory - Hermès products should feel timelessly beautiful and provide a sense of versatility, much like their bags. Something you can pass down.

When he is at his best, Lucas' design has that ageless quality - Something that feels classic but with depth of texture from the fabrics. In any case, he ranks pretty high for me as a designer that needs to come back - Much like Veronique who has always been great with tailored separates, knits and outerwear (essentially the 'vestiaire' approach of Hermès). She also has a great eye for footwear and in tandem with Pierre Hardy, I bet their accessories would be a great success!
 
The ethos of Hermès serves as a beautiful counter balance at the other end of the spectrum of fashion, I very much agree it would be fatal if that changed and the company went too far into the 'fashionable' territory.
Yep. Avoid star designers at all costs. The brand matters more than the narrative around a designer. I'd say the products matter even more but even Hermès is guilty of selling insignificant products like a dog bowl ... 🤨
 

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