Versace F/W 2016.17 : Gigi Hadid & Karlie Kloss by Bruce Weber

Discussion in 'Ad Campaigns' started by Sensation, Jun 3, 2016.

  1. Sensation

    Sensation V.I.P.

    Joined:
    May 18, 2013
    Messages:
    3,634
    Likes Received:
    48
    [​IMG] [​IMG] [​IMG]
    nytimes.com
     
  2. Aizanara

    Aizanara Well-Known Member

    Joined:
    Jul 30, 2015
    Messages:
    2,030
    Likes Received:
    48
    This is the worst Versace campaign in years...
    It looks like Dolce & Gabbana
     
  3. anonid

    anonid Member

    Joined:
    Mar 29, 2015
    Messages:
    126
    Likes Received:
    0
    The collection was horrible as well. Wasn't expecting anything from this.
     
  4. VogueDisciple93

    VogueDisciple93 Active Member

    Joined:
    Jun 24, 2011
    Messages:
    1,691
    Likes Received:
    2
    This does not work. There is no glamour, no allure, no Versace. Logo could be switched out for Coach or Dolce & Gabbana in the outdoor shots.

    I do like the inclusion of an interracial family though.
     
    #4 VogueDisciple93, Jun 3, 2016
    Last edited by moderator candy_girl82: Jun 3, 2016
  5. guimon

    guimon Well-Known Member

    Joined:
    Dec 6, 2015
    Messages:
    3,082
    Likes Received:
    131
    WOW, I wasn't expecting this. That doesn't look ''Versace'' to me, at all. I dont know how to feel about this. :lol:
     
  6. marsnoop2

    marsnoop2 Well-Known Member

    Joined:
    Jun 25, 2004
    Messages:
    2,962
    Likes Received:
    66
    What happened to the sex appeal?
     
  7. Vitamine W

    Vitamine W Well-Known Member

    Joined:
    Oct 15, 2010
    Messages:
    2,633
    Likes Received:
    204
    Ouch, this looks like a Ralph Lauren editorial from an in-flight magazine...
     
    #7 Vitamine W, Jun 3, 2016
    Last edited by moderator akaneiluj: Jun 3, 2016
  8. Marc10

    Marc10 Moderator

    Joined:
    Sep 27, 2010
    Messages:
    17,725
    Likes Received:
    437
    The 2nd pic is pretty fantastic, probably one of my favorite campaign images in a while.

    I don't like the fake family ones tho, it's a bit too Banana Republic. But Bruce brings something lively and earnest to Versace, it's refreshing compared to their usual glossy and plastic campaigns. And it's always interesting to see a brand through a different perspective. Can't wait to see more pictures.
     
  9. GreyVetiver

    GreyVetiver Active Member

    Joined:
    Apr 20, 2015
    Messages:
    405
    Likes Received:
    34
    Wow I hate to say it but this is really bad. I'm not sold by the concept at all; it looks more like a catalog than a proper campaign.
     
    #9 GreyVetiver, Jun 3, 2016
    Last edited by moderator leila_MMC: Jun 3, 2016
  10. burbuja8910

    burbuja8910 Well-Known Member

    Joined:
    Apr 14, 2008
    Messages:
    46,259
    Likes Received:
    397
    ^Totally agree, it's kinda boring.
     
  11. abstraccion

    abstraccion Member

    Joined:
    Jan 4, 2009
    Messages:
    907
    Likes Received:
    0
    Karlie KloZZZ...
     
  12. Xone

    Xone Well-Known Member

    Joined:
    Sep 1, 2004
    Messages:
    1,636
    Likes Received:
    43
    On the NYT article, they explained why they changed direction...i think it's valid...and i like BW work, it's refreshing and maybe next season the go back to the ultra sexy versace....
     
  13. Pricciao

    Pricciao Well-Known Member

    Joined:
    Feb 8, 2010
    Messages:
    4,248
    Likes Received:
    37
    Huge plot change. Bombshell style sex appeal as the weapon is indeed something that's fading these days. I appreciate this new woman image they try to present here. Keep them going!
     
    #13 Pricciao, Jun 3, 2016
    Last edited by moderator joepkje: Jun 3, 2016
  14. Oxymore

    Oxymore Active Member

    Joined:
    Jul 10, 2014
    Messages:
    3,682
    Likes Received:
    2
    wtf is that? Gigi's shot is terrible, Karlie looks tired... gosh this is so so bad!
     
  15. Firefly216

    Firefly216 New Member

    Joined:
    Feb 12, 2013
    Messages:
    1,115
    Likes Received:
    0
    lol my thought exactly.
    This campaign does nothing for me. There is no life to the images, nothing that screams Versace.
     
  16. Scotty

    Scotty Well-Known Member

    Joined:
    Apr 3, 2015
    Messages:
    4,407
    Likes Received:
    522
    This.

    & if you're going to have a family campaign a least have someone that looks like a mom, Gigi is like 19 isn't she?
     
  17. sixtdaily

    sixtdaily Well-Known Member

    Joined:
    Apr 23, 2016
    Messages:
    8,523
    Likes Received:
    200
    This is so bad ! Is Karlie supposed to be sexy in that 2nd shot? And Gigi as a mom just doesn't work. This is the level of a commercial catalog, not Versace !
     
  18. GivenchyAddict

    GivenchyAddict Well-Known Member

    Joined:
    Feb 5, 2012
    Messages:
    824
    Likes Received:
    643
    A mix between Michael Kors and Dolce&Gabbana campaign... Awful
     
  19. madzedre

    madzedre Member

    Joined:
    Mar 23, 2015
    Messages:
    456
    Likes Received:
    10
    omg what is this, my eyes are burning
     
  20. Creative

    Creative Well-Known Member

    Joined:
    Oct 1, 2007
    Messages:
    4,353
    Likes Received:
    48
    Coach is that you?

    And that pic with the men and the bags is so WEIRD! Looks like an old photograph from the late 80's-beggining of the 90's where the female model has been erased via photoshop and they put a teenage-looking Karlie to make it look current. I can imagine her thinking: "Take the photograph as fast as you can that my cookies are going to get burnt!!". Zero attitude.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"