Versace F/W 2016.17 : Gigi Hadid & Karlie Kloss by Bruce Weber

[Sensation]

nytimes.com

 

[Aizanara]

This is the worst Versace campaign in years...
It looks like Dolce & Gabbana

 

[anonid]

The collection was horrible as well. Wasn't expecting anything from this.

 

[VogueDisciple93]

This does not work. There is no glamour, no allure, no Versace. Logo could be switched out for Coach or Dolce & Gabbana in the outdoor shots.

I do like the inclusion of an interracial family though.

 

[guimon]

WOW, I wasn't expecting this. That doesn't look ''Versace'' to me, at all. I dont know how to feel about this.

 

[marsnoop2]

What happened to the sex appeal?

 

[Vitamine W]

Ouch, this looks like a Ralph Lauren editorial from an in-flight magazine...

 

[Marc10]

The 2nd pic is pretty fantastic, probably one of my favorite campaign images in a while.

I don't like the fake family ones tho, it's a bit too Banana Republic. But Bruce brings something lively and earnest to Versace, it's refreshing compared to their usual glossy and plastic campaigns. And it's always interesting to see a brand through a different perspective. Can't wait to see more pictures.

 

[GreyVetiver]

Wow I hate to say it but this is really bad. I'm not sold by the concept at all; it looks more like a catalog than a proper campaign.

 

[VogueGirl8910]

^Totally agree, it's kinda boring.

 

[abstraccion]

Karlie KloZZZ...

 

[Xone]

On the NYT article, they explained why they changed direction...i think it's valid...and i like BW work, it's refreshing and maybe next season the go back to the ultra sexy versace....

 

[Pricciao]

Huge plot change. Bombshell style sex appeal as the weapon is indeed something that's fading these days. I appreciate this new woman image they try to present here. Keep them going!

 

[Oxymore]

wtf is that? Gigi's shot is terrible, Karlie looks tired... gosh this is so so bad!

 

[Firefly216]

Ouch, this looks like a Ralph Lauren editorial from an in-flight magazine...

lol my thought exactly.
This campaign does nothing for me. There is no life to the images, nothing that screams Versace.

 

[Scotty]

This is the worst Versace campaign in years...
It looks like Dolce & Gabbana

This.

& if you're going to have a family campaign a least have someone that looks like a mom, Gigi is like 19 isn't she?

 

[sixtdaily]

This is so bad ! Is Karlie supposed to be sexy in that 2nd shot? And Gigi as a mom just doesn't work. This is the level of a commercial catalog, not Versace !

 

[GivenchyAddict]

A mix between Michael Kors and Dolce&Gabbana campaign... Awful

 

[madzedre]

omg what is this, my eyes are burning

 

[Creative]

Coach is that you?

And that pic with the men and the bags is so WEIRD! Looks like an old photograph from the late 80's-beggining of the 90's where the female model has been erased via photoshop and they put a teenage-looking Karlie to make it look current. I can imagine her thinking: "Take the photograph as fast as you can that my cookies are going to get burnt!!". Zero attitude.