The dress is ugly. The coat/two coats (is it one or two?) she's wearing look like two skinned muppets.
I like that she's doing something different with her face but her serenity doesn't go with the rock n roll bohemia headline. I'd rather see her posed like this in a flattering evening gown (with more face). I do like their 'Millennial Dollar Baby' line, incidentally. I always appreciate a good play on words. That said, Kendall is one of the least bohemian models out there. I'm not convinced. She looks like a kid playing dress ups. Sorry Kendall.
Also this doesn't feel like a Spring cover to me.
EDIT: I like the two ed shots. Why oh why did they put such an ugly outfit on the cover?? All the access to the most beautiful clothes in the world, and that dress is on the cover?? If I found it in a thrift shop I'd buy it if it was under $30, and happily wear it to retro parties. Those colours suit NO ONE!