Vogue Italia February 2020 : Vittoria Ceretti by Oliver Hadlee Pearch & Maty Fall by Paolo Roversi

[Mercury6181]

I like the idea of bringing awareness to the Venice floods but as a fashion magazine there is a way to do that while using the fashion to do just that, instead of just having a model holding a sign. An example of this is the editorial Storm Troopers from US Vogue. It highlighted the after effect and brought awareness to hurricane sandy while using fashion and good photography. Maybe it would have been better if she was say in the flooded areas and not just holding a sign but maybe standing in the flooded streets or something.

 

[Deleted member 141523]

Farneti, this is a fashion magazine for women, not National Geographic or Artforum.

 

[Conbothsides]

How ironic. You are a fashion magazine, Vogue Italia!!

 

[TaylorBinque]

He's got lots of idea but he couldn't execute anything at all. As much as the intention behind this is sort of nice this falls flat and is just cringey. I have to say Vittoria looks great though. But the fact that he couldn't come up with something more creative and more thoughtful than this blatant gimmick is beyond disrespectful to Franca's legacy. It's time to let him go.

 

[dodencebt]

What a missed opportunity. I'd make Vitto float in a Valentino parachute dress like a corpse in the overflowing Venice canals. It'd be controversial, delicious and draw attention to the cause.

 

[Marc10]

 

[dodencebt]

Oh so now the issue is dedicated to Italian beauty and not environmentalism/Venice? I'm lost.

 

[kokobombon]

^Vicenza is in the same region as Venice, I guess it´s related that way.

 

[Deleted member 141309]

The new Italian Vogue feels exactly like someone who is more for an 'ok boomer' hired a couple of millennials and a ton of Gen Z teens and gave them a Tumblr/Pinterest moodboard from 2015 and said: "I want something like this".

Then Farneti was in London, he walked past the Cancer Research UK workers, who asked him if he is willing to donate money for a cause. But cancer is not Vogue, so you have to be political in this case to be CoNtRoVeRsIaL, and he thought it was so woke and genius that he decided to put bank details straight onto the cover.

The whole thing screams of cheap and tacky. Doing charity this way is the most obnoxious thing in the world. First it was no photoshoot issue for sustainability WITH A PHOTOSHOOT INSIDE AND EACH ISSUE IS WRAPPED IN PLASTIC AND PRINTED NOT ON RECYCLED, BUT ON BRAND NEW FRESH PAPER.
And now instead of quietly donating, asking the industry to donate, saving money on production or going digital to cut costs - you ask people to donate. Wow, just wow. This is Vogue, this is about class, luxury, more so about quiet generous doings for a cause, not doing this kind of bull*hit.

 

[Srdjan]

Yeah, I'm confused as well. Are both covers actual covers? There's probably more to come.

And if you are going to put a black Italian on the cover of your Italian Beauty issue, be confident about it, there's no need that the girl holds a giant piece of iron saying Italia in her arms, so your audience could link she's sort of Italian. In Farneti's manner, she could've brought her citizenship certificate and pose with it too.

 

[phungnam96]

How many times we have to see this edition trying to put a huge useless ITALIA on their cover? It’s the second time now and I’m still counting

 

[Deleted member 141523]

Second cover is the more close to the old VI in recent times.

 

[WilliamsLe010919]

But where can i donate to save Vogue Italia?

 

[crmsn]

But where can i donate to save Vogue Italia?

This is savage. You just made my day. Thank you.

 

[tigerrouge]

I've probably said this before - but when it comes to Vogue Italia, it feels like the editor has never mentally grown out of the "art school" stage where a person falls in love with worthy ideas without realising what they're producing is painfully derivative and embarrassingly adolescent, and that there's still a lot of hard work ahead when it comes to finding their own voice and producing authentic work.

Besides, this is a women's fashion magazine - not a convenient vehicle for an editor feel good about himself by pushing a variety of causes in ways that haven't been very well thought-out, because consistency doesn't matter, just appearance and conformity.

Vogue Italia = Vogue Virtue Signalling

I suppose we could say the magazine has moved away from showing fashions in clothes to fashions in ideas.

 

[Phuel]

^^^ That brand of first-draft ideation can be applied to the general state of the industry at the moment— from collections to editorials. It’s so regressive...

Emanuel seems to have taken the task of outdoing Edward in the virtue-signalling gimmicks. What was it Pearl said Rupaul said to her? .. “Nothing you say matters off-camera”. So unless Emanuel decides cancer is trendy enough for the SM age to profit his Vogue, it’s not going to get the attention nor the support.

Just business as usual.

 

[Deleted member 1957]

Only a very strong model would pull off this type of cover unfortunately she didn't. Maybe Luna among the current crop of models.

 

[apple]

Just fire this man and his team already. I'm so angry at what VI has become.

 

[Deleted member 141523]

Only a very strong model would pull off this type of cover unfortunately she didn't. Maybe Luna among the current crop of models.

I find Vittoria very strong. But the last model that made that for VI was Grace Elizabeth. The problem with Farneti is he is very explicit with the message, and he's more focus on that and not the fashion. Under Franca you can see the message and the fashion. In the last couple of years looks a bit forced. And also the covers are not very good. You only need a title or phrase to represent the VI spirit. I liked so many editorials under his era, but he can't make a beautiful cover. I don't hate him at all, but he needs to learn how to make a fashion magazine for the opossite sex. Farnetti is way better in L'Uomo.

 

[Nomar]

Ignoring the random SJW message they are trying to promote here, the cover of Vittoria is actually really quite lovely. The lighting is fantastic and it's also a bit of a different look for her which is nice.