WSJ. Magazine November 2025 : Hailey Bieber by Marili Andre

[vogue28]

 

[mikel]

How is she a beauty innovator?

 

[zoom]

nowadays 'moneymaker somehow translates to 'innovator

 

[BalkaniStaCouture]

WSJ November 2025 Cover​

Photographer: Marili Andre
Styling: Gabriella Karefa-Johnson
Hair: James Pecis
Makeup: Emi Kaneko
Manicurist: Dawn Sterling
Model: Hailey Bieber
(wsj.com)

 

[MModa]

This cover and photo shoot are just Meh.

 

[Xone]

hahaha omg...these people...

 

[KoV]

"We're both really finding our voices of who we are and, I believe, walking authentically in what it is we actually want to be doing."

 

[tigerrouge]

Selena Gomez, Rihanna, Haley Bieber, all these "beauty billionaires".

The best was Kylie putting her Kardashian spin on it, by first getting publicity for appearing on the Forbes cover, then getting even more publicity for the very serious matter of allegedly having provided incorrect financial proof to the magazine - as if we didn't all know that covers are generally bought.

 

[ah ah]

She could invest part of that 1 billion from selling Rhode into an intensive posing course, so we could finally see a decent photo of her someday.

 

[jeremydante]

How is she a beauty innovator?

$1B beauty brand within it's first 3 years of existence.
How is this not a beauty innovation?

She's tapped into accessibility with her products unlike others who failed in the beauty game.

 

[KoV]

$1B beauty brand within it's first 3 years of existence.
How is this not a beauty innovation?

She's tapped into accessibility with her products unlike others who failed in the beauty game.

Success doesn't necessarily equate to innovation. Rihanna, Selena Gomez, and Kylie Jenner all had rapid success on a similar scale. It's a formula, albeit one she executed successfully. Not trying to take that away from her.

I guess one could argue that her products are innovative. I don't think so. Rhode's hero products aren't concepts the company invented. Basically, she took Korean beauty trends and helped popularize them in the US. I think her timing has been great. She actually cares and seems passionate about her brand, and since she herself is massively influential in terms of her "clean girl" aesthetic, it follows that she's able to move product.

 

[susseinmcswanny]

She is so Siddhartha coded

 

[mikel]

How is she a beauty innovatot

$1B beauty brand within it's first 3 years of existence.
How is this not a beauty innovation?

She's tapped into accessibility with her products unlike others who failed in the beauty game.

Ok, so she has a successful business? How is that innovation?

 

[VanillaCrush]

The quote about slathering her baby every night is concerning. Babies don't need all kinds of products all over them.

 

[tigerrouge]

Nobody is giving her credit for putting her name on a silicone phone case lip gloss holder that looked like a vagina.

 

[jeremydante]

How is she a beauty innovatot

Ok, so she has a successful business? How is that innovation?

Reach out to the WSJ for further inquiry.

 

[vogue28]

Never minded the sight of Hailey Bieber, but WSJ. Magazine lost its spark the moment Kristina O'Neill left, and this just ain't it. I dislike the concept of the shoot, the building blocks, and the fact that she's not engaging with us readers; the list goes on...

 

[mikel]

Reach out to the WSJ for further inquiry.

Good one. I’ll try that.