YSL "Belle d’Opium" Fragrance : Mélanie Thierry by Mert & Marcus

[FrenchCactus]

Oh, and "Je suis ton obsession" (in English: "I am your obsession") reminds me of Calvin Klein Obsession. Was that done on purpose?

 

[tigerrouge]

If I didn't know the first thing about this campaign, the sight of some blonde lass flinging herself about in an advert would not induce me to buy a sultry perfume.

But they're lucky that Opium products sell themselves to a certain customer base as soon as they appear on the counters. It's as if they've consulted the marketing handbook, read the first few pages, then proceeded to play safe with what they've produced. That's probably why the print advert is the best aspect of the campaign so far. The rest of the advertising has been a drawn-out circus amounting to nothing much. A feeble website full of nonsense about some party, and a commercial that's not awful, but which says nothing in particular.

 

[Platinum Blonde]

The ad is gorgeous in my opinon. I think she looks a lot like Ana Beatriz Barros on the ad.

 

[FrenchCactus]

They showed a longer version of the ad (about 1 minute I believe) on French TV primetime and it was much better than the one posted above.

 

[Street_a_Licious]

better flow in the long version

too many cuts and it ends up like a clusterfcuk in the 30s version

 

[tigerrouge]

You get a much better sense of there being some purpose to the movement - it's like she's doing some sort of erotic tai chi, a meditative dance where she alternates between self-control and sensual abandon.

 

[ForChicSake]

everything about this

 

[indepwe]

She looks uncomfortable but great!

 

[Flashbang]

youkioske

 

[testinofan]

The comercial directing Romain Gavras