If I didn't know the first thing about this campaign, the sight of some blonde lass flinging herself about in an advert would not induce me to buy a sultry perfume.
But they're lucky that Opium products sell themselves to a certain customer base as soon as they appear on the counters. It's as if they've consulted the marketing handbook, read the first few pages, then proceeded to play safe with what they've produced. That's probably why the print advert is the best aspect of the campaign so far. The rest of the advertising has been a drawn-out circus amounting to nothing much. A feeble website full of nonsense about some party, and a commercial that's not awful, but which says nothing in particular.