Yuko Yoshitake

[jhaime]

I'm looking forward to seing more of her in the future...

 

[jhaime]

some AW05/06 pieces too...

 

[pucci_mama]

I like what im seeing but it's not enough to make up an opinion.

It's laid-back with a little twist.

 

[jhaime]

all her collections can be viewed here...

http://www.fashion-enterprise.com/main.html

 

[butbeautiful]

just a casual question. have any one seen Japanese models on ad campaigns before? It seems like even Japanese are using caucasians too.

 

[jhaime]

She graduated from Londons Fashion college and works out of london, that might help explain things...

 

[butbeautiful]

ah icic

but what about those based in Japan?

 

[jhaime]

The Runway shows take place in London, Paris and New york mainly...they want to appeal to that market, which is caucasian dominated...

 

[mishahoi]

ah icic

but what about those based in Japan?

ok, this is a big can of worms that could go on long enough for a thesis paper, but here's the rundown:

yes, japanese designers/stylists/marketers tend to use a lot of caucasians in their work. as for why....
...most of us here come from a european country, or one founded/colonized by one, in which dresses, pants, skirts, have been the norm for hundreds of years, are we not? this is a *western* aesthetic of dress, and one that has not been around for very long in japan where the kimono- a piece of dress which, like most asian costumes, are made from one piece of cloth- was the daily "outfit" worn by the population.

off of the top of my head i can count about 7 different ways to say "clothing" in japanese and the one used most commonly specifies "western clothing" (ie pants, skirts, blouses, tshirts, jeans, etc) . so , we have this HUGE industry, which is still a baby, imported from europe where caucasians outnumber anyone else... its easy to see why they use them... its exotic and it sells. hope this helps you understand why japanese people tend to (but not always) use white people in fashion~

 

[jhaime]

and this is yuko yoshitakes collection..enjoy..lol...

 

[mishahoi]

and this is yuko yoshitakes collection..enjoy..lol...

exactly do you happen to know how long she has been showing her collections, jhaime?

 

[jhaime]

She graduated from London college of fashion in 2003...

That year she won 'topshop collection of the year award' & the 'topman best menswear award' during graduate fashion week...

her first collection was for AW 04/05...

so she hasn't been around long at all...

 

[mishahoi]

thank you, jhaime so she's very new... i must admit i am a bit more attracted to the styling and the models over the clothes, though...

 

[JJohnson]

Hello butbeautiful I'm replying to your question about Japanese models. I remember seeing Ai Tominaga in a banana republic advertisement. Also Hye Park seems to be doing very well, but she's Korean. Im sorry I had to mention her because she's from Illinois too!

 

[mishahoi]

Hello butbeautiful I'm replying to your question about Japanese models. I remember seeing Ai Tominaga in a banana republic advertisement. Also Hye Park seems to be doing very well, but she's Korean. Im sorry I had to mention her because she's from Illinois too!

banana republic is not a japanese company and i doubt the designers are japanese though.... ai tominaga is hardly even on the scene anymore (as beautiful as she is! )