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Yves Saint Laurent for the House of DIOR
Yves St. Laurent came to the notice of Christian Dior through his friend Michel de Brunhoff. De Brunhoff was the chief judge of a competition set by the International Woold Secretariat in 1953, which was won by Yves St. Laurent, who submitted a design of an asymmetrically draped one-sleeved cocktail dress.
When de Brunhoff went through this young man's portfolio of designs, he was very impressed, particularly since some of the designs looked very much like the new A-line collection which his friend Christian Dior was preparing for presention.
De Brunhoff told Dior that he must take this young man into his salon, and although Dior was not initially keen to do so, when he saw his designs, he agreed. Dior only had one assistant throughout his life, and this was Yves St. Laurent.
While he was at Dior, he designed many dresses which appeared in the 6-monthly collections, particuarly 'bubble dresses" which were drawn in at the hemline on a band.
Dior felt that he was not being recognized enough for his work and did have plans to give him more recognition, but he died before these plans could be put into place.
Yves St. Laurent's first collection for Dior was called the "Trapeze" line and it was a great success. The newspaper headlines read:
"St. LAURENT HAS SAVED FRANCE, THE GREAT DIOR TRADITION WILL CONTINUE"
The young designer appeared on the balcony to greet the crowd The Trapeze Line
This design was a triangular shape, it flared gently from narrow shoulders to a shorter, wider hemline just covering the knees. By autumn all of Paris was wearing this shape dress.
Yves St. Laurent presented 6 collections for Dior. His 1959 collection was not very well received because he raised the hemline to the knees, belted every waist tightly and pulled the skirt into a tight kneeband. YSL was not very concerned about the criticism as he said "indignation is a good sign, it means fashion is alive and well."
1960 The Spring/Summer collection was also very shocking, it was Beatnik, motor-cycle jackets made of alligator skin, mink coats with ribbed sweater sleeves and turtlenecks under finely cut suits. The staff at Dior felt YSL had misjudged the Dior clientele.
In 1960, Yves St. Laurent was called for military service, and on his return he found that Marc Bohan had been given charge of the House of Dior. St. Laurent was very angry about this, and sued legally against Dior since he had a contract for the position with Dior. He was granted compensation of 48,000 pounds and used this to set up his own salon.
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