Well, I feel very strongly that if people are going to reproduce my work I want to be paid for it. Of course, there are always exceptions and to those I wld glady let them repro for free. By choosing the particular licence I linked to, I can retain that decision.
 
I shld point out that I am a fashion editor & writer in the real world, so I'm not looking for my blog to open new doors/make me money/make me famous as a writer/get me published! (Altho obv I'm wahey-wide open to offers!) If someone's desire is just to get their blog out there to a wider readership, then they might want to consider a more free ranging Licence. (The Creative Commons site is very clear & user friendly.)
 
Speaking of which, I had an IMMENSE sense of humour failure with a blog syndication company who contacted me, with lots of flattery & flannel, wanting me to agree to syndicate my  content through them. AT first I was dead chuffed - until I read the contract. A) they don't pay. b) they retain the right to edit/rewrite yr copy in any way they see fit, so long as they don't change the original sense. I object MOST strongly to this company being paid for my content and not paying me, plus I don't want my (blog)name floating around attached to copy I may not have actually written. 
Obviously I accept that some people wld like this deal as it drives traffic, and therefore increases revenue, but I am not willing to sup with the devil! 
 
Anyway, I blogged about Blog-spolitation, as Drusilla named it for me, here
http://libertylondongirl.blogspot.com/2007/12/blog-exploitation.html
 
LLG xx