SEO considerations
On successful SEO strategy...
Keywords
Use in a smart way keywords.
Rich Text
In fashion we have lot of images and videos, by using the right information in Text.... People will be able to found what they re looking for.
Thread Title
Thread titles are very important, and should contain right Keywords.
Simple site architecture
Layout of the website should be very easy to navigate, that would make easier for google robots for example to index your content.
Links developement
Share you're URL the most you can ! Like to write smart comment on a forum or other blogs.
I just share what I understood. If someone can explain better, he or she is more than welcome !
Hey,
kikiss! Thanks for sharing this!
I'd like to add some other considerations about SEO strategy.
Keywords
Or better yet
keyphrase analysis (keyword phrase). Google gives more relevance when there is a phrase match between the keywords users types and a phrase on a page. Use
Google Adword's Keyword Tool as a free tool analysing what actual Google users type in the search box. But better yet open a Google Adword
free account (you don't need to have a site or buy anything) as it will give you more results to analyse. Use this tool as a starting point before going further with Yahoo and Bing.
Rich Text
Yes, fashion sites tend to be very visual and forget creating search engine friendly text (copy). This is specially important for new/unknown brands.
Search engine submission
Before becoming a SEO pro
submit your site to the search engines! (Google, Yahoo and Bing). Pretty obvious, right? But some people forget!
Anyway, this is something you can do on your own and doesn't cost anything (just the time it takes learning where to submit and submiting the link itself). If you have a blog based on a popular platform (i.e. Blogger, Wordpress) you don't have to care about submitting.
Indexing
That is ensuring all your relevant pages from your site can be read by the search engines. Even this is basic SEO routine some companies (even big companies!) fail to index relevant pages!
If someone is interested to know if his/her site has been index by the search engines just ask here and I'll answer right in this thread.
Links developement
Or
External linking. The aim of this SEO activity is to get linked by quality sites (as for Google, high PageRank sites
the more links a page has from good quality sites, the better their ranking. I'd suggest to formulate a link development strategy as this is one of the most important search engine marketing activities you need to take into account.
NOTE: Leaving comments on blogs it's a good promotional activity to do (as it can get you some traffic from original blog) BUT DOESN'T IMPACT your PageRank...unless blog creator quotes your comment and/or includes your link into his/her original post!
On-page optimisation
The aim of this activity is to match between search terms entered and the occurrence of the words on the page that influence search engine rankings.
kikiss already gave us some nice tips.
But there are more things to consider thou.
Internal link structures
Include your keyphrases within the anchor text of a hyperlink to point to relevant content. Consider how to increase the number of internal links to pages which you want to rank well.
Yes, you need to know some basic HTML to get the best of this.
Finally, let's not forget that SEO is one of the two parts that makes the
Search Engine Marketing . The other one being
Paid search marketing.
Anyone here cares to share his/her experience using paid search marketing (i.e. pay-per-click, Google Adwords, etc.)? Cheers in advance!