Firstly, the beauty industry isn't just make-up. Hair care, body care, nail care, supplements, grooming, men's grooming, teeth whitening, skin/body treatments, procedures....Skincare is a multi-billion dollar industry.
Alicia glows. The overall look of the cover is too busy for my taste but I love Alicia's smile and pose.
I admire Alicia for having the confidence to go without covering her so called "skin flaws." I don't think her no-make up crusade or allure advocating her crusade is confusing.
I think her message is an empowering one. I've known people who are slaves to make-up and use it as a security blanket, a means to hide behind rather than a tool for self expression. This movement, long in the making, has really hit a nerve and in our digitally connected and image obsessed world, couldn't be more relevant.
It is important that people feel just as confident in a full face of make-up as they do with only a layer of moisturizer on.
Alicia feels empowered and wants to share this with others. She is advocating for freedom of choice, shift in perspective, of self-awareness. She wears make-up on her terms AND doesn't wear it on her terms; she embodies both physical projections with confidence.
There has always been deceptive, misleading, beauty industry claims and advertising which subliminally or blatantly preys on women's insecurities. But in the digital age consumers have the power to demystify and inform themselves and dig deeper if they so choose.
What I take away from Alicia's no make-up movement is to not take it literally, as anti-make-up. Rather a message of self-love through holistic, balanced and informed approach to beauty and life.
“Alicia gets regular facials, does acupuncture and she eats healthy and exercises,” says Dotti when I get her on the phone. “She knows you have to invest internally for your skin to look great externally. It’s also about how you process your energy. She comes from a verystrong place and she comes from a very kind place. That in itself is super important. But it’s about the choices she’s making and the products she’s using. It’s the work of a good team.”
source: wmagazine.com