Fashion tightens its belt
Article By: Dominique Schroeder
Mon, 26 Jan 2009 15:24
The haute couture shows for spring-summer 2009, which begin today (26 January), have slimmed down in response to the global financial crisis, spread over three days instead of four and with fewer catwalk presentations.
While all the major players will be present — Dior, Chanel, Christian Lacroix, Givenchy, Jean-Paul Gaultier and Valentino — it is the smaller fashion houses which are being forced to cut their coats according to their cloth.
"There were 23 catwalk shows last time," in July, "this season there will only be 20," Didier Grumbach, president of the powerful French federation in charge of the couture calendar admits.
"We were the ones who told them 'Don't force yourselves to mount a show when times are so hard for you.' When it is risky for them, we encourage them not to spend the money on a show when it isn't necessary."
Many of the smaller houses have decided they cannot afford the tens or hundreds of thousand euros that it costs to stage a catwalk presentation.
French designer Anne Valerie Hash is one who freely admits she is not showing this time "to save money".
"It would be inconceivable to stage a show when my main worry is to be able to pay staff their salaries."
Fans of her work will nevertheless get a taste of her vision for next summer in windows in the Palais Royal arcade which the culture ministry has put at her disposal.