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heraldsunAustralia's Next Top Model finale bungle
Australia's Next Top Model 2010 Finals at Luna Park, Sydney. Amanda Ware 17 (QLD) is voted winner after a botched announcement initially declaring Kelsey as winner. Picture: Adam Ward Source: The Daily Telegraph
THE AUSTRALIA'S Next Top Model finale was a catfight till the end - when the wrong winner was announced.
In a horror stuff-up, the announcement of the model series winner was muddled, with Murdoch announcing Kelsey Martinovich had beaten out fellow favourite Amanda Ware.
After a few seconds, a devastated Murdoch put a hand to her mouth and gasped: "Oh I'm so sorry Kelsey. There's been a mistake.''
There certainly had.
After much anticipation and days of controversy concerning a new voting strategy - audience not judges would choose - Martinovich was in fact the runner-up. Not the winner.
The willowly tall photographic teenager from the Gold Coast, Ware, was the winner and the screaming capacity live audience filling Luna Park's Big Top was stunned.
For a stunned and surreal 20 seconds, Martinovich had been the girl with the world at her feet. And then it was gone.
Her mother Michelle was, like everyone else in the room, stunned: "I just feel really sorry for her. It was awful. The way it happened was so bad.''
As compensation for the error, Foxtel last night dug deep and gave Martinovich a $25,000 cash prize and an all-expenses paid trip to New York.
Ware quickly went from deflated to overjoyed.
As a waterfall of fireworks fell around the three shocked women and the broadcast ended, Murdoch quickly left the stage and was seen in huddled conversation with producers.The crowded Big Top at Luna Park was filled with screaming fans, competition winners and celebrities.
Foxtel's Dirctor of Publicity Jamie Campbell said: "Tonight we saw the perils of live TV. At the time of the result announcement there was a miscommunication between the broadcast truck and the stage.
"Sarah handled what was a difficult situation with utmost professionalism and grace.
"Amanda and Kelsey were neck and neck in the voting all night, however the winner of Australia's Next Top Model 2010 is Amanda Ware.
"We apologise to Kelsey for the error, and FOXTEL will be sending her to New York as well as awarding her $25,000 as a prize. "
Head here to see the winner's cover for HBAus. They could of used a better shot of her IMO.