Behnaz Sarafpour for Target

[zamb]

Behnaz's New Target
Designer goes international

Wednesday, July 05, 2006

Behnaz Sarafpour

(NEW YORK) After rampant speculation about Target’s next guest designer—and a rumor that a collection by Proenza Schouler’s Jack McCollough and Lazaro Hernandez was in the works—The Daily has learned that the retail giant has chosen Behnaz Sarafpour for a collaboration on a capsule collection. Sarafpour will launch Target’s fourth design initiative from their successful Go International series—which in the past has featured affordable clothing and accessories from Luella Bartley, Tara Jarmon, and now Paul & Joe. Details on the partnership remain mum, but the line will be unveiled to select fashion press at an intimate party on July 18 at Rockefeller Center. Everyone else craving Sarafpour’s designer goods at Target prices will have to wait until the line officially launches in November—or they can sample the ragamuffin chic of Paul & Joe, the British label partnering with Target this summer.
FARAN KRENTCIL

(taken fom fashionweekdaily.com)http://www.fashionweekdaily.com/news/fullstory.sps?iNewsID=344081&itype=8486

 

[softgrey]

ah well...the secret's out then......


thanks zamb....
..

 

[zamb]

you are welcome softgrey

 

[lucy92]

ah well...the secret's out then......


thanks zamb....
..

spill the other details

 

[mcswirlgirl]

i just heard, and i was like, "what about paul and joe?" but then i just read above that Behnaz Sarafpour will come out in november....oooooh well that explains everything. that was quick.

 

[Pastry]

i'm already against this..

 

[igotgoodjeans]

zamb you beat me to it...okay by one day so i wasn't even close. i'm looking forward to see how this plays out. so far i haven't been too impressed with these designer for target collections (until tara jarmon) - i think behnaz has such clean lines and bold patterns, it would be cool to be able to get them at target price!

 

[Trista]

I can't wait to see. Tara Jarmon and Luella weren't anything to write home about but so far Paul & Joe looks promising.

 

[classic1908]

It sounds interesting; I'd be willing to see some of the items. I have passed on Go International because frankly, much of the offerings have seemed junior-ish, and I'm past 40. I don't do mutton-dressed-as-lamb.

 

[Mink]

This Target idea is really great. Who knows who we'll get in next!

Stella McCartney? That would be nice. I'd be interested to see what Tara Subkoff would bring.

 

[leyla m.]

what a shame...
i do not see her in the same league as luella, tara or even paul and joe at all...
i know she is struggling to get up there and is still considered a young designer even though she has been around for a bit. i am not sure this will lift her image or even increase awareness to her target customer for her main line..?

 

[lucy92]

This Target idea is really great. Who knows who we'll get in next!

Stella McCartney? That would be nice. I'd be interested to see what Tara Subkoff would bring.

stella was approached for target and turned them down. theres an interview where she discusses it in the stella for h&M thread.

i heard that spring 06 might be tara subkoff's last season for imitation. i hope not, i love that line!!!!!

 

[LoveMyBoots]

I'm looking forward to this! When is it supposed to come out in stores?

 

[lucy92]

a blogger from paper magazine reports:

"Yesterday night I stopped up to see the cute designer Behnaz Serafpours new collaboration that she did with Target at a little reception up top of Rockefeller Center. Behnaz's ingenue Audrey Hepburn sensibility was apparent. (photo at right from her last collection) And it was SO cute. I cant believe how inexpensive and chic her clothes for Target are. She is one of the participating designers in Targets "Go International" project where they work with different young designers to create a limited line of stuff. I adored her little puffy sleeved raincoat and her little fun fur leopard jackets. (all under a hundred bucks!)"

http://blogs.papermag.com/2006/07/19/target-does-behnaz/

 

[scblonndie]

I'm looking forward to this... except.. I've never been able to buy a designer designed piece of clothing from my Target because everything gets sold out in my size.

 

[lucy92]

hopefully we will hear more reports as the preview was last night. :-)

scblondie, the paul and joe stuff comes out on aug 1, buy then!

 

[lucy92]

i went to the target press area to check for the rafe for target photos. but look what i found instead!

the photos are up everybody!!
hopefully they will stay up!

http://pressroom.target.com/pr/news/fashion/go-international/album.aspx?id=1397

 

[lucy92]

these are the items im intruiged by:

lace trimmed cardigan in black
tafetta dress with grosgrain ribbon (hope this comes in another color)
patent leather jacket in black
tafeta dress with lace waist
long gloves in black
twill trench coat
velvet blazer
brocade skirt in granite
persian lamb jacket
lace patch skinny denim jeans

 

[MizBlue]

i went to the target press area to check for the rafe for target photos. but look what i found instead!

the photos are up everybody!!
hopefully they will stay up!

http://pressroom.target.com/pr/news/fashion/go-international/album.aspx?id=1397

Love them

Target is on the move!

 

[dulcedeleche]

What a relief! Finally some nice stuff. Paul and Joe was such a let down....