I really, really disagree with this part:
"It's not as though a 17-year-old is going to know about Campbell's soup cans and Marilyn Monroe," said Peter Sealey, marketing professor at the University of California at Berkeley. But he thinks young people will respond to old iconic imagery in the same way they plaster James Dean posters in their dorm rooms
if anything, the Campbell's soup cans and Monroe silk screens are what makes Andy Warhol so famous/recognizable or cliche or *whatever*... if you don't know any other works by him, you'd at least know them.
So, an average 17 year old on the street might not know much about the Factory or any of his films or whathaveyou, but at the very least they can recognize the soup cans/marilyns/etc.
btw I love Andy but I would not buy anything with a Marilyn or soup can on it. ;P he has so much more work to choose from and it really bothers me that it seems people only want to look at those iconic ones and nothing else.