This is an article from Elle Canada (sept. 05) about models from Alberta. All the girls mentioned (except Lisa) are from Mode Models. I really loved this article and wanted to post it somewhere and I thought this forum was the most appropriate.
Little model on the prarie by: Doris Montanera
Cue the chorus. Picture the poster from the Sound of Music and a woman with clear, radiant skin, looking a little like a young Julie Andrews, twirling on a mountaintop. You can almost hear the yodelling. This is the image that is selling the current crop of Alberta beauties to the world- Heather Marks, Tricia Helfer, Lisa Cant, Marla Boehr, Brenna Rose, Julie Dunstall, Claire Cormeau and Agnieska, to name a few.
"They're milk-fed mountain models," says Mode Models' president Kelly Streit, an 18-year veteran at picking potential out of a crowd. He says that the clean air, along with the Canadian work ethic, is helping Calgary replace Rio on the modelling radar.
Pretty pixie Heather Marks was only 12, with a mouth full of metal, when Streit spotted her at The Calgary Woman's Show. Just turned 17, she has scored ad campaigns for Marc by Marc Jacobs, Just Cavalli and Moschino, as well as editorials in Italian and American Vogue, W, i-D and Harper's Bazaar. The camera loves her.
Streit's successes are garnering him a great rep as a scout with the right eye. "I see two dimensionally," he says. "When I look at a face, I can see what she's going to look like in pictures." He found Tricia Helfer in the '90s, and he hit the bulls'-eye a couple of years ago at the Calgary Stampede: when he saw Marla Boehr walking around the Midway, he chased her down- something he does quite often. "We had a little model search happening at the Stampede," he says. "It was something Marla had never thought of doing." Now Boehr's chart is lit up with ad campaigns and top runway gigs at Louis Vuitton and Prada. "She has arresting features-tall and birdlike. She's level-headed and incredibly patient," says Streit. "People love to work with her because you can put her in a corner for hours and she doesn't complain."
Unlike the buxom, bronzed Brazilian clones, there's no one look coming out of Calgary. High-rise cityscapes and oil-rich slicks aside, it's all about a stampede of eclectic, picture-perfect images of wholesomeness.