RUMOURS abounded this morning that Cheryl Cole was at the centre of a bidding war between fashion houses including Roberto Cavalli to make her the face of their brands, but it seems Cavalli, at least, made no such approach. Roberto Cavalli was said to have offered the star £1.3 million to appear in his autumn/winter advertising campaign, previously fronted by Kate Moss, but the designer has refuted the claims via a spokesperson.
"Please note that further to false rumours from today's newspapers and online news sites, the house of Roberto Cavalli have never approached or offered Ms Cheryl Cole a fee to appear in any of its advertising campaigns," a Cavalli spokesperson confirmed this afternoon.
The rumours suggested that two other major labels - including a high street giant - were also said to be in talks with the star. The Vogue cover girl, who announced her separation from husband Ashley less than a month ago, is still the face of L'Oreal and is said to be considering the other offers as her stock as a fashion player rises.
