^ I know! I remember seeing Celine and Costume National in the early 00s and it was one of those brands that always raise the question: why do you exist/bother?
It was nothing really. Of course if you plug the above into today's context and add the ingredient of nostalgia, you would think it's actually not that bad but it was just plain and pointless. Like a bag of flour. In a way, it doesn't take a genius to build on that.. you can cook so many things with flour as your departing point lol.
I would say yes, never underestimate a suit's ability to reduce a label to ashes or just something that exists because it has humans on its payroll and can be placed on autopilot.