but the only reason chanel has clout is because Karl was able to transmute dowdy pearls and tweed jackets.
That is all going down the drain, and we have dowdy pearls and tweed jackets all over again. Chanel will enter in a decline like they were Pre-Karl and will be viewed as an old lady brand - again.
But Karl has elevated the brand to Status-Symbol so for young people or people who aren’t necessarily into fashion, Chanel means something. And overall in the luxury industry, it means something.
Pre-Karl it was an old lady brand but much like other brands. Karl made it IT enough for different type of women to be attracted to it and for it force de frappe to never go away.
For me the creativity is a stimulus. From a very down to earth POV, they still sells tweed suits, jackets and blouses and pants and stuff. I’ll never buy a pair of jeans from Chanel for example.
But I think the lack of creativity kills the extra value of those clothes.
The hype around Chanel has disappeared but much like Dior after Galliano, people will continue to buy it because of what it is. They can throw some cool bags here and there tho.
I already saw the shift within the most in demand pieces. For Virginie’s first Metiers d’Arts, the most in demand piece was the embroidered « Chanel » sweater. For Karl’s Hamburg collection, it was the chunky sweater dresses and the white tweed pieces...
For people who aren’t really into fashion and who don’t necessarily consume Chanel clothes, Chanel will remain what it is.
‘Dior has been in a creative life support for more than a decade now...
