With such a fresh runway presentation this falls flat! Really boring and soulless. The casting is really insipid and the fact they used so many people is kind of absurd. I guess they thought the concept was so weak they had to go overboard for the casting.
I also think Karl Lagerfeld's better shooting outdoors, and the last time he did that for a main campaign was in like 2016, right? As of late it's all been about poor studio pictures with boring models... Long gone are the beautiful campaigns with Daria in California or Claudia Schiffer posing by the beach...
But that kind of campaign ain’t gonna happen anymore....EVERYTHING must be multi-MULTI-girl these days to make sure every race is represented at all times. OR ELSE.
What bothers me about this - aside from everything becoming monotonous, is that it ends up feeling like a consolation to make sure no one is offended, rather than making any kind of creative choice.
This campaign is as unimaginative as last season. For summer?? Since studio settings are the norm in fashion photography now, at least try to cook up something unique. The lighting is awful, composition is off, and Carine clearly saves the best for Max Mara. Terrible campaign.
Why are there so many girls in this campaign? Did they just book everyone who went to the casting? No offence but a Chanel campaign is meant to be a reaaaaally big deal for a models career and most of these girls don't have that star quality. I don't even know why they bother advertising when they put so little effort into it every single season.
There are way too many girls here and they don't carry the campaign. It's not that they look bad but there's nothing very special here. Imagine if the cast was along the lines of Luna, Adut, and Rianne. This would have been 10x better.
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