^Maybe it's under appreciated in this thread, but I don't think they are having trouble shifting it in the stores. As for me I am loving the new collection and although I have resisted the urge to buy any of the catwalk pieces so far - I have already bought 2 sweaters, one leather jacket and a coat from the house under Pedro Melim Andersson (sp!).
That coat is expensive, but Chloe prices are inline with other high end design houses. I think the prices always come as a bit of a shock at Chloe because the design ethos is so young and breezy compared to say YSL, Chanel or Vuitton - where prices are comparable.