She has an enduring star power…
Years ago, when she was affiliated a lot with Fendi, I asked to some people why they didn’t have her a Fragrance campaign (as they were struggling)…Never had a convincing answer.
What I find funny is that LVMH waited for Chanel to have black ambassador for their blockbuster fragrance to then sign Rihanna when it could have been done some times ago.
It’s a matter of time for LVMH to also give a contract to Beyonce. Both have ties with LVMH and it’s war out there with keeping talents.
I think Beyonce is more Vuitton and Fendi or Givenchy. But signing this kind of celebrities means wanting people to fly the shelves of Sephora so more Fendi or Givenchy for her.