To be frank, Comme as a brand isn’t that different from the other more commercial brands, Hedi’s Celiné being used as a contender here. I’d even say it’s more exploitive of its status as a coveted name as any other brand since there are numerous sub-labels of CdG debuting more than Jennifer Lopez debuts her perfumes. And all these sub-lines are as consumer-end basics of shirts, golf jackers and the most basic accessories as they come. So no need to put this label at some higher standing for integrity than a more commercial brand. It’s not a slight on Rei and her Comme universe of course, just a reality that she is as much of a businesswoman as anyone else that is successful in the industry. I don’t think less of her and her brand just because she’s hustling coats tees and kicks with her logo all over them— if that’s what pays so the mainline label can put out stunning creations that redefine what is high fashion. Just that stuff like these sloppy plushie Adventure Time characters doesn't cut it.
