Cover Rumor Thread

[JPineapple]

PREPARE YOURSELF FOR ANOTHER LILY COLLINS COVER

 

[Hchloe]

A preview of W's pest performances/film issue:

 

[KoV]

Surprised to see Danielle Deadwyler isn’t in the lineup.

 

[Hchloe]

Maybe she's featured in the issue but doesn't have a cover.

 

[crmsn]

Vogue China's February 2023 issue features a solo male cover star, a first one in their publication.

 

[tigerrouge]

Speaking generally, having solo men on the cover of Vogue is a trend that doesn't seem to be going away, but I wonder what the rationale is, in cases where the contents of the magazine remain firmly focused on women's fashion and related issues.

I could see the point in putting solo men on the cover if the contents were also to shift and become more universal - if Vogue were to become more like a general entertainment magazine, a bit like Vanity Fair, but much more focused on fashion and beauty for everyone.

But if solo men is a move designed to appeal to women, you immediately start reducing your audience, because you've already lost 'women who aren't interested in seeing any men on the cover of a woman's magazine' followed by 'women who are not at all interested in seeing that particular man on the cover of a magazine'.

Covers were always crucial, but if you're creating something just for social media's sake, but the rest of the issue is incongruous with the cover, then that is Vogue indicating that even they think every page following the front cover isn't worth thinking about to any great degree.

 

[JPineapple]

The inclusion of Taylor Russell in the best performances issue, makes me feel that we’ll have Timothee Chalamet by Luca Guadagnino in The Director’s Issue considering how well his cover for British Vogue sold last october.

 

[8eight]

The inclusion of Taylor Russell in the best performances issue, makes me feel that we’ll have Timothee Chalamet by Luca Guadagnino in The Director’s Issue considering how well his cover for British Vogue sold last october.

Did it sell well? Do you know any sales info on others? Curious as to what sells these days!

 

[tigerrouge]

It wouldn't surprise me if it didn't shift on the newsstand, but did much better digitally.

Looking at a 2022 Press Gazette summary of the consumer magazine situation, it reports that men's magazines (and music magazines) were the most severely impacted/declining sectors. Women's magazines, although declining in tandem with the consumer print sector in general, were still faring better, until they took a recent hit from the pandemic.

Why would you want your relatively successful women's magazine to incorporate elements from the men's ones on life support?

Then again, just like the merry-go-round of global reprints, there are plenty of decisions that must make perfect sense in the boardroom.

 

[Deleted member 141523]

I don't feel attracted at all by Chalamet or Styles, and if you look their respective threads most of us gave bad reviews to those covers. But well, you can't stop the fandom. Gen Z idols, men or women (and non binary) sells a lot (I mean, a lot) no matter which magazine is. If you put Styles on the cover of National Geographic, their sales will grow up like crazy. I couldn't find the GQ Spain issue with Robert Pattinson here. It sold so fast. I was going to buy that one because GQ Latam makes less issues now, 8 by year, and there some empty months that there's nothing to buy.

 

[Deleted member 141523]

^ Also I think Conde Nast should create a magazine for the plus 30 generation. I don't feel related to those kids and I want to see more people from the past generations, with real talent and beauty. Generation clash sucks and of course it happened with our parents at the time, but now there's no connection with the past. Like zero. I feel sorry for old school magazines, even if these are so well made, won't sell because younger people has no interest for quality. They only want to see the people they follow on Instagram or TikTok. The quality decline is insane. I don't want to quit reading my magazines because these look worse (personality over quality) and don't appeal to me anymore. It's hard leaving a magazine after so long.

 

[Benn98]

I suspect this solo male on the cover of women's magazines move is part of a wider plot to become fully gender-neutral and in a business sense open themselves up to more advertising. But the execution is very short-sighted.
Despite the Styles and Chalamet covers, very little content in those issues was specifically aimed at both women and men, or the gender-fluid set. That's really the issue. What's the point of courting a new demographic when you cannot cater to their needs? Where's the consistency? This move will only further alienate the last few readers who still buy the magazine every month.

China and Taiwan are the only countries where gendered content is seamlessly blurred in magazines. Vogue Taiwan has given many OG (sic) covers to men in the past and GQ China regularly does cover profiles on women in non-objectifying ways.

 

[MON]

I dare them to put a basketball player, a boxer, or a golfer on the solo cover of Vogue. Or is that too much to ask cause they don’t fit the gender fluidity vibe or have no ties with communities they want to pander to? I mean Styles and Chalamet. The message is clear — the selection is limited. Won’t be surprised if we see Pharrell soon.

(commenting cause the thread is at 2023)

 

[Deleted member 141523]

Remember the fake Drake cover? That was (to quote Jennifer Aniston) so uncool. The good news it was false. I think It will fit more Hollywood movie/series stars or singers that American jocks.

 

[Deleted member 116957]

^ Also I think Conde Nast should create a magazine for the plus 30 generation. I don't feel related to those kids and I want to see more people from the past generations, with real talent and beauty. Generation clash sucks and of course it happened with our parents at the time, but now there's no connection with the past. Like zero. I feel sorry for old school magazines, even if these are so well made, won't sell because younger people has no interest for quality. They only want to see the people they follow on Instagram or TikTok. The quality decline is insane. I don't want to quit reading my magazines because these look worse (personality over quality) and don't appeal to me anymore. It's hard leaving a magazine after so long.

They have one... it's called The New Yorker.

 

[Deleted member 141523]

They have one... it's called The New Yorker.

living under a rock. Never saw an issue in my entire life and I live in Argentina. I heard about this magazine watching Seinfeld and I was only 16! I'm interested in fashion and sounds like TNY has zero content related to.

 

[Deleted member 116957]

living under a rock. Never saw an issue in my entire life and I live in Argentina. I heard about this magazine watching Seinfeld and I was only 16! I'm interested in fashion and sounds like TNY has zero content related to.

I was just kidding. Yeah, it has nothing to do with fashion! It's just the first magazine I can think of published by Conde Nast that isn't "youth" focused lol.

 

[aracic]

^^The New Yorker may have nothing to do with fashion, but in 1995 they did publish a 25 page fashion portfolio with Nadja Auermann photographed by Richard Avedon. Spectacular editorial, I believe one of the only fashion editorials Avedon shot throughout the '90s? It definitely would've been interesting to see some intellectual take on fashion story telling through TNY, something veering to the side of art, but unlike the sort of tryhard stuff Raf and the gang try to shove down our throats these days.

 

[Deleted member 141523]

Edward sometimes turns his Vogue into the nostalgic VH1, like this month with Iman and all the comebacks in 2022. That's great. He did it at W with Jane Fonda or Barbra. That's the kind of icons I like to see, and people that came 100% from the fashion world or style icons. Now make sense the wrapping of Teen Vogue years ago, to make the main magazine more interesting to Gen Z readers. But there was some young stars in Vogue in the 2000s. Blake Lively comes to my mind. Don't get me wrong, I love Blake's covers, but she did her first one when she was the teen icon of that time (well, actually was Blair, but Serena is more classic beauty), when she was Teen Vogue material. At that moment Jim Nelson filled GQ with unknowns jocks or girls wearing bikini and some actors with the same suit in front white or grey background month after month. Details was the right magazine for men, for +25 readers. Every subject had its place then, and now is a total mess. American Vogue and GQ always had a taste of cover stars I dislike the most, and the alternative to that were French and Italian Vogue and British GQ. I used to download pdfs of those three and Details. 10 years ago, it's crazy how things are now.

 

[Benn98]

Not sure if this is legit, but there's a cover credit for Vogue Australia January 2023 on Charlee's Models.com page! Very happy for her if this is in fact the cover.



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