Lola701
Well-Known Member
- Joined
- Oct 27, 2014
- Messages
- 12,716
- Reaction score
- 30,995
My first post here, just a reminder that YSL Beauty does not belong to Kering. When Kering won the bidding war on the stock-market to purchase Gucci Group, they overextended their position, so they immediately sold YSL Beauty to L'Oreal. Now, they are desperate to buy it back from L'Oreal and already made 3 offers.
Plus the archives belong to the Fondation Yves-Saint-Laurent, which Kering does not control, and the Yves Saint-Laurent Haute Couture brand, trademark, company and archives belong to Madison Cox, the heir of Pierre Bergé and Yves Saint-Laurent.
So Kering has no power on YSL Beauty, hence the frustation of Hedi Slimane, Pinault or even Vacarello. The relations between SLP and YSL Beauty are non existent, barely a 30 minutes meeting ever couple of months.
YSL has the potential to be a smaller Chanel, Hedi Slimane saw that, but only if the Beauty, RTW and Haute Couture are reunited under the same corporate umbrella and under the same talented Creative Director (Vacarello is also too limited for the role).
YSL had the potential to be a mini Chanel if it wasn’t for egos tbh.
Karl always wanted access to the whole house but the Weirthemers never wanted to let Jacques Helleu go. He tried many times, sometimes he managed to be involved in sneaky ways. But somehow they have found a way to make it work for the well being of the brand. We even saw how he made things turn into his advantage (Vanessa Paradis or Nicole Kidman).
Pinault sold YSL beauty in 2008 because let’s be honest, they didn’t know how to manage that department. Maybe I’m biais but under the direction of Tom, YSL beauty and maybe as a whole was perfect in terms of creativity and art direction. The fragrances were ambitious, some of them became cult overtime, the campaigns were beautiful but it was a commercial flop. Neither M7 and Nu sold well, the same for Rive Gauche pour Homme and even Cinéma that had a more mainstream appeal with a massive campaign failed.
L’Oreal completely destroyed YSL beauty imo but it has proven to be a financial success.
But let’s not forget that things were different back then. I don’t think Pinault was thinking in a long term or even in terms of coherence for his brands. KERING didn’t exist. It was still PPR and fashion/luxury was only one of their activities that only made like what 3 billions… With Gucci alone making 2 billions and Bottega was already bigger than YSL. The then named Gucci Group was a pain in the foot for KERING for a longtime.
That being said, I agree with @Frederic01.
They needs to do a YSL and continue on the same vain to maybe involve into something more timeless.
I’m not a fan of giving too much power to a creative director for a brand that is not his. Sometimes it’s great but it can also put in jeopardy the coherence of the brand.
I don’t mind the stores designs but things like change of logos, packaging and all are those subtle things that needs to be untouchable. That green of Bottega maybe needs an alternative now…
Lee has really pushed the fashion thing and opened Bottega to new frontiers, particularly in terms of sportswear, but Blazy i think can bring the sense of luxury back.
This is something that is very lacking today in the HF circuit…