Daniel Lee - Designer, Creative Director of Burberry

[Thefrenchy]

Down 147%???????????!

 

[Frederic01]

The company posted a year-over-year loss of 74 million pounds for the period, down 147% from a profit of 158 million pounds for the same period last year. Retail revenue was down 21% for the period, and wholesale was down 30%.

source: fashiondive.com

This is not quite right.
Please see below for further reference.

Burberry might be doing slightly worse than last year, but it still generates more in revenue than Saint Laurent and Bottega Veneta for example.




burberryplc.com/investors/annual-report-23-24/

 

[tourbillions]

only asia probably see burberry as luxury and are willing to buy at the current prices. i wonder if those sales are still because of tisci era merch or lee's.

 

[vetements]

only asia probably see burberry as luxury and are willing to buy at the current prices. i wonder if those sales are still because of tisci era merch or lee's.

Not really, given the number of stores in Asia vs the rest.

side note, I was in the Burberry shop a couple of weeks ago, Lee`s designs are almost enirely on 70% off. Tisci`s are long gone. And ironically, the boring `staples` are all fixed prices.
Again, I stressed that Lee`s designs are not just well-designed, they are also properly made, a short sleeve linen shirt has zig zag sewing on the flip side of the collar (that you wont notice if you dont flip it around), I reckon it is so that it will be heavier and stay down, given its linen nature. I also saw a beautiful unisex cashmere poncho that feels luxe just by the touch.
But yes, they are all very highly priced, so with that mark downs now, it is just about right. And mostly made in Italy, unless the regular items.

I actually feel Lee put in more thoughts into Burberry than even BV, it could be that he feels more closer to home or a revenge from the way he was exited from BV we wont know.

He was just hired at the wrong time, by the wrong people. Wishing him all the best at his next job.

 

[PDFSD]

Omg I thought he already left The new campaign looks like the kind of movement corporate does when they are desperate and with no designer on board. I think it will happen very soon though.

Stocks hit the rock bottom in June (-54%) and since then it kept rising… so weird no? The drop in 1 year it’s only been 6%. I was expecting -30%.

Edit: the Ferragamo idea is great tbh. I can totally see it working.

what do we expect when Burberry Names Jonathan Kiman Chief Marketing Officer ex gucci ancora & versace gay as marketing officer

this is the result of markething ideas he was also part of the ancora switch and jumped ship end of last year to Burberry in September

Most recently he held the same role he’s taking up at Burberry, CMO. Prior to his last tenure at Gucci has was chief brand officer of Versace until 2020.

🤷‍♂️

 

[proseccotabis]

what do we expect when Burberry Names Jonathan Kiman Chief Marketing Officer ex gucci ancora & versace gay as marketing officer

this is the result of markething ideas he was also part of the ancora switch and jumped ship end of last year to Burberry in September

Most recently he held the same role he’s taking up at Burberry, CMO. Prior to his last tenure at Gucci has was chief brand officer of Versace until 2020.

🤷‍♂️

Off topic but who in their right mind would leave Versace for Burberry… both unstable but switching for Burberry is a bit nuts lol

 

[eugenius]

Jim Sander, my favourite fashion brand.

Jil Scissor...

 

[Creative]

Off topic but who in their right mind would leave Versace for Burberry… both unstable but switching for Burberry is a bit nuts lol

Burberry pays much more though. Italian brands are usually much cheaper when it comes to salaries, benefits and stuff, specially if they are not LVMH.

If they are independent… you can’t imagine. 10000 times worse.

 

[Creative]

what do we expect when Burberry Names Jonathan Kiman Chief Marketing Officer ex gucci ancora & versace gay as marketing officer

this is the result of markething ideas he was also part of the ancora switch and jumped ship end of last year to Burberry in September

Most recently he held the same role he’s taking up at Burberry, CMO. Prior to his last tenure at Gucci has was chief brand officer of Versace until 2020.

🤷‍♂️

Crazy! Thank you for letting us know. What are these CEOs thinking? I just don’t get a thing these days.

I for sure thought he was out because that campaign is 0 “designer”. It’s like pure corporate. Can’t get a thing about fashion these days.

 

[Creative]

Not really, given the number of stores in Asia vs the rest.

side note, I was in the Burberry shop a couple of weeks ago, Lee`s designs are almost enirely on 70% off. Tisci`s are long gone. And ironically, the boring `staples` are all fixed prices.
Again, I stressed that Lee`s designs are not just well-designed, they are also properly made, a short sleeve linen shirt has zig zag sewing on the flip side of the collar (that you wont notice if you dont flip it around), I reckon it is so that it will be heavier and stay down, given its linen nature. I also saw a beautiful unisex cashmere poncho that feels luxe just by the touch.
But yes, they are all very highly priced, so with that mark downs now, it is just about right. And mostly made in Italy, unless the regular items.

I actually feel Lee put in more thoughts into Burberry than even BV, it could be that he feels more closer to home or a revenge from the way he was exited from BV we wont know.

He was just hired at the wrong time, by the wrong people. Wishing him all the best at his next job.

Hmm, I think his collections for Burberry were quite blurry, non-directional, lacking emotion and fashion… prices were crazy for what it was, campaigns felt gloomy…

I didn’t like his tenure at all.

 

[PDFSD]

I liked when Marc at LV or even Tom at Gucci both had first shows that missed the mark, they completely got the assignment in the next shows and turned the faith of both brand around for the better and the rest is history.

CD´s forget that fashion is also about reacting to our times/feedback of the clients or fans etc.

Mr Lee was too stubborn when he still had the freedom to course direct the brand with more solid base of classic modern burberry with less jarring design & styling choices.

just too much over design and prints.