Demna Gvasalia - Designer, Creative Director of Gucci

[JohannesL]

Or Rosso wanted DEMNA but he refused and passed it on to YE but Rosso rejected him.

 

[penny609]

Did he get rejected for impersonating Margiela during an audition?

Funny he wants so hard to be Margiela, while Margiela seemed to try hard to hide, Demna carries his face everywhere, almost yelling : "look, look at me, at me, here I am, here I go" and so the ego fest (or feast) goes on forever and a day.

 

[tourbillions]

SOOOOOOOO this happened today...
screenshot from louis pisano story



View attachment 1365284

what in the stan twitter is this

 

[tourbillions]

"look, look at me, at me, here I am, here I go"

allegedly what he says in bed as well to get the big ticket jobs.

 

[PDFSD]

NEWS

Markets skeptical about GUCCI’s appointment of Demna as Creative Director​

Posted On March 17, 2025 CPP-LUXURY

Kering’s announcement of Demna as Gucci’s new artistic director was met with a tepid response from investors, falling short of the market confidence the luxury conglomerate had likely hoped for. Shares in Kering closed 10 percent lower on Friday, underscoring concerns that the appointment alone is not enough to signal a decisive turnaround for Gucci’s struggling sales.

Investor skepticism stems from uncertainty over whether Demna’s design philosophy aligns with Gucci’s heritage. Known for his avant-garde approach and disruptive marketing strategies at Balenciaga, Demna’s aesthetic sensibilities lean heavily into streetwear and conceptual fashion—an approach some view as at odds with the Florentine house’s more traditional codes of luxury.

“The appointment comes with both risk and opportunity,” said Carole Madjo, analyst at Barclays. Demna, analysts note, was instrumental in propelling Balenciaga’s revenues from 350 million euros to over 2 billion euros, demonstrating a keen ability to connect with younger consumers and drive commercial success. However, his tenure was not without controversy, as past marketing missteps prompted public backlash, raising concerns about whether he is the right custodian for Gucci’s brand equity.

Luca Solca, a leading analyst at Bernstein, offered a lukewarm assessment, rating the appointment a five out of ten. “He is iconoclast and ironic, which is good to attract attention toward a small brand like Balenciaga. However, we are not sure the strategy would work as well for a bigger brand: it defies the point of selling exclusivity by the million.” Solca further remarked, “We are not sure that Demna measures up to the task, nor that he is the right fit for Gucci at the moment, but we understand their risk minimization strategy: going for the well known.”

The urgency of Kering’s decision is evident. After Sabato De Sarno’s tenure failed to deliver the anticipated commercial recovery following Alessandro Michele’s departure, the group found itself under mounting pressure to secure a creative leader capable of reigniting momentum. The challenge has been exacerbated by talent moving across Kering’s portfolio, like Sarah Burton from McQueen to Givenchy, while Matthieu Blazy’s recent move from Bottega Veneta to Chanel further depleted Kering’s internal design bench. With Gucci’s sales continuing to stagnate, delaying the appointment for another season was not a viable option.

The appointment also raises questions about how Gucci’s brand identity will evolve under Demna’s leadership. Some industry observers speculate that the house may undergo yet another radical reinvention, potentially involving shifts in logo design, store layouts, and core aesthetic codes. Given Demna’s reputation for challenging convention, the extent to which he will rewrite Gucci’s visual language remains an open question.

Supporters of the decision argue that Demna is well-equipped for the challenge, possessing a far greater design range than he is often credited for. His latest Autumn Winter 2025 collection for Balenciaga showcased his skill as a tailor, indicating a depth that extends beyond his more conceptual, streetwear-driven output.

 

[Alquimista]

The gays are not being so good today...

Frida did glamour well but it was quite dusty and basic. She didnt had the modernity of Tom.

 

[Xone]

allegedly what he says in bed as well to get the big ticket jobs.

whatt?? you mean Demna or ye?

 

[penny609]

allegedly what he says in bed as well to get the big ticket jobs.

Or maybe he does think about it when he shaves in the morning, like every willing-to-be french president... wait, he does not. I wish him the truest best, doubt he'll ever do. But one can dream...

 

[BitterFashionQueen90]

I do miss Frida's era at Gucci. It was sometimes safe (or boring) but it's definitely luxe, beautiful, and editorial. She barely used logos on the clothes.

I remember between 2010 and 2012, a Gucci look always appears on the cover of a magazine. They must paid a lot of money back then for advertisements.

I always think of this commercial when I think of Frida’s era.

 

[Scotty]

NEWS

Markets skeptical about GUCCI’s appointment of Demna as Creative Director​

Posted On March 17, 2025 CPP-LUXURY

Kering’s announcement of Demna as Gucci’s new artistic director was met with a tepid response from investors, falling short of the market confidence the luxury conglomerate had likely hoped for. Shares in Kering closed 10 percent lower on Friday, underscoring concerns that the appointment alone is not enough to signal a decisive turnaround for Gucci’s struggling sales.

Investor skepticism stems from uncertainty over whether Demna’s design philosophy aligns with Gucci’s heritage. Known for his avant-garde approach and disruptive marketing strategies at Balenciaga, Demna’s aesthetic sensibilities lean heavily into streetwear and conceptual fashion—an approach some view as at odds with the Florentine house’s more traditional codes of luxury.

“The appointment comes with both risk and opportunity,” said Carole Madjo, analyst at Barclays. Demna, analysts note, was instrumental in propelling Balenciaga’s revenues from 350 million euros to over 2 billion euros, demonstrating a keen ability to connect with younger consumers and drive commercial success. However, his tenure was not without controversy, as past marketing missteps prompted public backlash, raising concerns about whether he is the right custodian for Gucci’s brand equity.

Luca Solca, a leading analyst at Bernstein, offered a lukewarm assessment, rating the appointment a five out of ten. “He is iconoclast and ironic, which is good to attract attention toward a small brand like Balenciaga. However, we are not sure the strategy would work as well for a bigger brand: it defies the point of selling exclusivity by the million.” Solca further remarked, “We are not sure that Demna measures up to the task, nor that he is the right fit for Gucci at the moment, but we understand their risk minimization strategy: going for the well known.”

The urgency of Kering’s decision is evident. After Sabato De Sarno’s tenure failed to deliver the anticipated commercial recovery following Alessandro Michele’s departure, the group found itself under mounting pressure to secure a creative leader capable of reigniting momentum. The challenge has been exacerbated by talent moving across Kering’s portfolio, like Sarah Burton from McQueen to Givenchy, while Matthieu Blazy’s recent move from Bottega Veneta to Chanel further depleted Kering’s internal design bench. With Gucci’s sales continuing to stagnate, delaying the appointment for another season was not a viable option.

The appointment also raises questions about how Gucci’s brand identity will evolve under Demna’s leadership. Some industry observers speculate that the house may undergo yet another radical reinvention, potentially involving shifts in logo design, store layouts, and core aesthetic codes. Given Demna’s reputation for challenging convention, the extent to which he will rewrite Gucci’s visual language remains an open question.

Supporters of the decision argue that Demna is well-equipped for the challenge, possessing a far greater design range than he is often credited for. His latest Autumn Winter 2025 collection for Balenciaga showcased his skill as a tailor, indicating a depth that extends beyond his more conceptual, streetwear-driven output.

Appointment or shall we say disappointment?

 

[proseccotabis]

allegedly what he says in bed as well to get the big ticket jobs.

The way I SAT myself for this tea pls I am READY

 

[Scotty]

allegedly what he says in bed as well to get the big ticket jobs.

Stop. Tell me why I’m finding him attractive lately…

I think half of these new CDs need to quit fashion and get an OF.

 

[JohannesL]

I hope that with the appointment of DEMNA and the shuffle of CDs in other brands would be a nail in the coffin of the industry that would eventually force itself to scale back. Demna or not, the luxury bubble is bursting without the support of middle class buying its entry level products to substain the halo effect of its high end side.

 

[Creative]

Lowest stocks ever since I am able to see at Kering… well deserved but thinking of all the little investors🫣 they must be so pissed

 

[Abracai]

Lowest stocks ever since I am able to see at Kering… well deserved but thinking of all the little investors🫣 they must be so pissed

I plan to buy a very tiny amount before market close.
I expect overall market to reverse soon and I'm quite confident in Demna's being able to generate traffic on entry levels accessories.
Will put them in the closet long term and we'll see how it goes in some year time.

 

[Creative]

I plan to buy a very tiny amount before market close.
I expect overall market to reverse soon and I'm quite confident in Demna's being able to generate traffic on entry levels accessories.
Will put them in the closet long term and we'll see how it goes in some year time.

Hmm, I mean, it’s 202€ now, it’s going downhill, 7€ under Sabato’s worst, when all the articles were talking about the crisis of Gucci and there was hope of a Gucci revamp with an A list designer. They said that it was going to be impossible for them to go lower than 209 and that it was their rock bottom.

Now with Demna they are even lower… maybe it’s a good moment to buy, but honestly I have 0 hope in Kering. It can be good or it can be like AM at Valentino. A previous success doesn’t guarantee anything. And if it’s so calculated even less… because I feel it will be a watered down Balenciaga with maybe some flower prints. I don’t know.

In five years their stocks have go down 60%, they are in their lowest so that means so many people have lost quite a lot of money, and just cause they have 0 vision. 🫣

When they talked about Sabato they thought they were in their rock bottom, I am not sure they are in their rock bottom even now.

 

[donyan]

Demna is an incredibly talented designer, much more than some of his stuff at Balenciaga would let us believe I think he will be intelligent enough to do something that will work at Gucci. I'm only doubtful in his ability to be sensual, and sexy, which I think is key to Gucci's success to some extent. Alessandro wasn't sexy but it was opulent and baroque. Demna's Balenciaga which I loved until about 3/4 through was conceptual and cold and often cynical. We'll see.

 

[Abracai]

Hmm, I mean, it’s 202€ now, it’s going downhill, 7€ under Sabato’s worst, when all the articles were talking about the crisis of Gucci and there was hope of a Gucci revamp with an A list designer. They said that it was going to be impossible for them to go lower than 209 and that it was their rock bottom.

Now with Demna they are even lower… maybe it’s a good moment to buy, but honestly I have 0 hope in Kering. It can be good or it can be like AM at Valentino. A previous success doesn’t guarantee anything. And if it’s so calculated even less… because I feel it will be a watered down Balenciaga with maybe some flower prints. I don’t know.

In five years their stocks have go down 60%, they are in their lowest so that means so many people have lost quite a lot of money, and just cause they have 0 vision. 🫣

When they talked about Sabato they thought they were in their rock bottom, I am not sure they are in their rock bottom even now.

I think nobody knows if Demna will succeed or not but I have the impression that market went a bit too far in anticipating it won't work.
At the moment it's pure speculation, self convinctions and opinions with zero facts to analyze so I think a 25% drop it is frankly exaggerated.
Uncertainty is hitting all the sector, nobody would have guessed that Lvmh is still almost 40% down from the top marked one year and a half ago.
In the meantime today it has been revealed that China raised the ceiling on personal loans almost doubling it. I think it is a very positive for the sector totally ignored at the moment by a market completely worried about tariffs.
We will see how it goes: usually when I bought slaughtered large cap stocks with ok fundamentals during market downturns I always had quite nice returns in a couple of years.
Apart from my small chip I hope Kering and all other companies will be able to create value for small shareholders but most importantly for workers, partners, professionals and people that work in the industry.