Demna Gvasalia - Designer, Creative Director of Gucci

[jeanclaude]

Now I understand why the covers of her books are so tacky...

 

[jeanclaude]

Demna did not have the resources he wanted at Balenciaga (aka. he is trying to make excuses for his mediocrity ). Talking about potatos...this sounds like a couch potato excuse.

 

[fruitdots]

Demna did not have the resources he wanted at Balenciaga (aka. he is trying to make excuses for his mediocrity ). Talking about potatos...this sounds like a couch potato excuse.

Imagine having the gall to say this when we all know what Nicolas managed at Balenciaga, and on what was surely a much lower budget. Demna is such an embarrassment.

 

[PDFSD]

Demna did not have the resources he wanted at Balenciaga (aka. he is trying to make excuses for his mediocrity ). Talking about potatoes...this sounds like a couch potato excuse.

Gucci prior to tom ford has now rtw history other than logo raincoat and some flora tunics , he must mean tom ford stuff and all the mandatory logo´s he will have to use around the g and web and gg canvas horsebit he will put on basic minimal cosplay items.

He is proof of why CD´s should not speak.... the more he talks the more he exposes himself for being a snake oil salesman.

 

[yslforever]

Gucci prior to tom ford has now rtw history other than logo raincoat and some flora tunics , he must mean tom ford stuff and all the mandatory logo´s he will have to use around the g and web and gg canvas horsebit he will put on basic minimal cosplay items.

He is proof of why CD´s should not speak.... the more he talks the more he exposes himself for being a snake oil salesman.

You're shading the legacy of Paolo Gucci

 

[Lola701]

Imagine having the gall to say this when we all know what Nicolas managed at Balenciaga, and on what was surely a much lower budget. Demna is such an embarrassment.

Maybe NG as a designer had simply more to say, to express than Demna…
It was a very competitive and creatively stimulative period in fashion. He wanted his voice to be heard and actually worked.

What I understand from Demna is a form of pure laziness. NG had what, maybe some random dresses Thimister designed, some of the work he did for funeral wear and maybe a minuscule archive of Balenciaga (as they mainly recreated the edition line thanks to photos and patrons). So he had to pour his creativity.

Demna’s work is clearly about references of references.
The concept of elevating pieces of the everyday life wasn’t really new at Balenciaga. It was basically what NG did for 15 years. From couture-esque windbreakers to Down Jackets, even pantashoes…None of those ideas were exactly original or new in the Balenciaga universe.

Gucci offers just more of a playground for him to pull references.

Balenciaga before NG didn’t have a clear accessories history.

Now he can just go to the archives, mix Tom Ford, Frida, Alessandro, John Ray, Alessandra stuff, do his mix and call it a day.

Unfortunately, archives aren’t a tool anymore. It seems to be the foundation of everything.

Even at YSL, Vaccarello stopped really creating the moment he discovered archives.

 

[Monsieur Cristobal]

Translation for those of you who are not understanding:

"I was telling Kering I'm a chef but all I have is a potato and an onion" =
I was working at the most fabulous fashion house but all I made was hoodies, tshirts and sneakers

"At Gucci, the amount of ingredients, it's like a playground. I have everything. So I don't have to focus on inventing..."=
I will spend the next five years doing tiny twists to vintage Gucci pieces

 

[Creative]

Demna did not have the resources he wanted at Balenciaga (aka. he is trying to make excuses for his mediocrity ). Talking about potatos...this sounds like a couch potato excuse.

I would literally ************ .

He is one of the worst things that have happened to fashion along with MGC.

I’m sure he wants to sound groundbreaking but he is so incredibly *******.

He is all that’s wrong in fashion and one of the reasons why fashion is unbearable at the moment.

I just wish he had less success than SDS. I rather have delusional Sabato than this *******.

 

[yslforever]

Demna did not have the resources he wanted at Balenciaga (aka. he is trying to make excuses for his mediocrity ). Talking about potatos...this sounds like a couch potato excuse.

Hum
I m still convinced he was chosen for Gucci by default, because Kering was desperate and wanted a «name » instead of risking a second chance with an anonymous Friday , Saturday or Sunday, and that he was coerced into it (maybe under the threat of getting fired from Balenciaga and having nothing at all).

 

[Monsieur Cristobal]

The problem with Balenciaga will be the menswear, obviously.

There is no way PPP is continuing with the hoodies and the logo tshirts à la Demna, but... that was one of the main incomes at Balenciaga for years.

If the old Balenciaga costumer moves to Gucci, who will come to fill the void?
Do you know many men that were following PPP's menswear at Valentino?
Me neither.

 

[jeanclaude]

The only potato here is inside Demna´s skull...and it´s a rotten one!

 

[PDFSD]

harpersbazaar.com.au

 

[PDFSD]

2025 marks the year of We are so low on new ideas at Gucci.

Vogue
The Rhode founder slipped into a sparkly black, sheer knit custom Gucci dress—one that recalls those iconic Tom Ford-era details.
It’s not the first time Bieber has braved the backside-exposing shape; she wore a pink, long-sleeved Alexander Wang gown with a similar thong detail to the 2019 Met Gala, in keeping with the “Camp: Notes on Fashion” theme.

 

[PDFSD]

lol I think the new ceo of kering sees no big future yet with demna doing gucci , its clear from day one demna dark dystopia is not his thing for such a big brand like i said previously. positive luxure is for the mass dystopia is niche market ​

​

REUTERS​

Kering must downsize, reduce Gucci exposure and chase synergies, CEO de Meo says in memo​

By Tassilo Hummel
November 18, 202510:14 PM GMT+1Updated 19 hours ago

• Kering to reduce reliance on Gucci, develop other brands
• Retail network downsizing and price strategy rethinking planned
• Kering's strategic plan to be presented to investors next spring
• Kering shares up 75% since de Meo's appointment as CEO

PARIS, Nov 18 (Reuters) - Kering's return to growth will require reducing its reliance on struggling flagship Gucci, further scaling back its store network and chasing more synergies, Chief Executive Luca de Meo said in a memo seen by Reuters.
The document, a summary of a more detailed memo dubbed "ReconKering" recently sent to senior staff, offers the first detailed overview of de Meo's strategic vision for the group.

Emerging less than a month after the group struck a deal to offload its beauty division in a $4.7 billion euro deal with l"Oreal to raise much-needed cash and focus on its core luxury fashion business, the note is marked by a candid, yet modest tone.
"We remain humble," de Meo wrote in the note, saying that his ambition was to "become the undisputed challenger in luxury" in five to ten years.
Long seen as a threat to its larger French rival LVMH, Kering has been grappling with a double-digit sales decline at its flagship label Gucci while piling up debt through acquisitions.
De Meo in the memo sets a 18-month timeline to get all brands back on the growth track, while saying that restoring a "top financial performance" will take three years.

Kering said in a statement de Meo outlined "the foundations of Kering's future strategic plan" when taking over the helm in September, which have since been "broadly communicated with employees." The official strategy plan will be presented to investors next spring, it added.
In the note, de Meo said the company, which has closed 55 stores in the past year, further needs to downsize its retail network and rethink its price positioning and assortment after years of price hikes.
It also needs to cut back what de Meo called an "overdependency" on Gucci by developing its Saint Laurent, Bottega Veneta and Balenciaga brands.
The group's jewellery division, which has struggled to scale up and compete with the brands of larger rivals LVMH and Richemont, needs to chase synergies, de Meo said.
Among the brands to develop, de Meo also cited suit maker Brioni, which has been rumoured as a likely divestment candidate along with loss-making fashion label Alexander McQueen.

Kering shares, which had lost over half of their value in two years, have risen by 75% since de Meo was hired to succeed controlling shareholder Francois-Henri Pinault as chief executive

​

 

[Lola701]

Lucas saying exactly what we have said on this forum for years.
To think that they had to hire someone to take those decisions is insane. It all seems like logical…
They are just clueless at Kering and are not armed to compete with LVMH, Chanel, Hermes or Prada.

Demna will be such a liability in his vision for Gucci lol. I’m so curious to see how it’s going to evolve.

 

[FashionPower]

I don't know about you guys, but reading these lines, the first thing that comes to mind is that they realized Gucci is f*cked up and it's better to scale down and focus resources on YSL and Bottega rather than keep wasting money on a fail project like the Demna Gucci revamping. What if they want YSL to become the biggest cash cow? They need to adap Vaccarello's vision though, cause we know his aesthetic with the unwalkable heels and the delicate supple leather jackets paired with floor length skirts is very "IG story" or "night out in fancy restaurant" and this is not relatable and approachable to most people. We have been talking about this for years.
Let's wait for the very first show from Demna but so far in the short term they did terribly cause Balenciaga lost all the male customer with that debut show from PPP and the Gucci debut collection was very basic...you don't hire Demna to see him release horsebit detail black jeans and A line short coats with GG logo buttons, come on.

 

[PDFSD]

I don't know about you guys, but reading these lines, the first thing that comes to mind is that they realized Gucci is f*cked up and it's better to scale down and focus resources on YSL and Bottega rather than keep wasting money on a fail project like the Demna Gucci revamping. What if they want YSL to become the biggest cash cow? They need to adap Vaccarello's vision though, cause we know his aesthetic with the unwalkable heels and the delicate supple leather jackets paired with floor length skirts is very "IG story" or "night out in fancy restaurant" and this is not relatable and approachable to most people. We have been talking about this for years.
Let's wait for the very first show from Demna but so far in the short term they did terribly cause Balenciaga lost all the male customer with that debut show from PPP and the Gucci debut collection was very basic...you don't hire Demna to see him release horsebit detail black jeans and A line short coats with GG logo buttons, come on.

Demna did take his ACC director with him to gucci so it's a crowded moment we will see lol
will post in Kering tread the secret ceo kering leaked document on all kering issues and plans that got published yesterday in italian news paper it very long document but will give lots of food for thought on all the brands and issues.

 

[FashionPower]

Demna did take his ACC director with him to gucci so it's a crowded moment we will see lol
will post in Kering tread the secret ceo kering leaked document on all kering issues and plans that got published yesterday in italian news paper it very long document but will give lots of food for thought on all the brands and issues.

I'm reading it right now and I feel like we have been saying what De Meo reported in the document for YEARS in this forum LOL

 

[Nimsay]

You know they read here.

Like I wrote on here complaining about that LV boutique. Didnt even say which one. They turned over the whole team and that store is now way more professional than before. Like.

 

[tourbillions]

bring back saturday