^ Fair enough, I kind of agree too, even if I adore him. I think he is more of a product and image designer.
And I can get why the Wertheirmers/Bruno don’t want him. He has been in 3 maisons and the store layout has been kind of the same, with little changes. The clothing has been pretty simple even if very desirable. It’s true that maybe Chanel, with so many collections per year, needs a little bit more fun…
I also think it could get old very quickly, like YSL by Vaccarello, because it’s the same all the time. I heard corporate people working at Kering complaining about the monotones and the same products being offered to the clients. With Celine I’m afraid that it’s kind of the same now.
Tbh, as much as I’m dubitative about Jacquemus, I like his vision of strong confident women and men. He is limited in his design language but his vision is inviting.
Hedi’s Celine has the merit of being the mix of everything. It’s a bit Chanel, a bit Vuitton, a bit bourgeois. It’s not imaginative but it’s a valeur sure in a way.
I’m not a fan of logos for example but I don’t mind monogram sometimes. Funny enough, I hate Fendi and Gucci monogram and Goyard is not the same quality as Vuitton. Except for Vuitton, Celine is the only house I look into for that kind of products.
Hedi’s sense of merchandising is so good that it’s really easy to make his products « essentials ». You want a good peacoat, Hedi is your guy.
But I would say that my opinion is purely the one of a customer. I stopped buying Chanel when Virginie took over, much like I stopped buying Fendi when Kim Jones took over. I have tried some her stuff and I didn’t liked the shoulders or the cut of the jackets compared to Karl. I don’t buy that much Hedi’s stuff anyway even if he has good stuff and I bought some stuff from his Saint Laurent too.
But if we talk about that idea of basics or essentials a la The Row and others, I would rather spend my money at Celine.
I don’t know, I’m much more excited by the unknown than the perspective of a Deja vu. Even if it’s Jacquemus, I can reassure myself with thinking that he will challenge himself because he would have to prove himself.
Hedi is not going to Chanel anyway. I don’t know why we keep adding him up in the discussion. The last Celine collection is already what a Chanel or Givenchy collection may look like under him. So people who are so in love with it may just buy it.
As much as I’m not with Jacquemus taking over Chanel, I can totally understand why Bruno Pavlovsky would want him.