There is no way Marc, the Olsens or P. Mulier are going to Chanel.
Thanks for the article, PDFSD. It was well written, but its author is like everybody else trying to figure out things through a very thick fog.
About the "new balance of power", which intrigues me a lot...
My theory:
Till the death of Karl, his "voice over like a personal god guided you to believe in a 10k coat" (PDFSD © 🤣). The designer was in a way also the PR of the brand and in charge of the storytelling.
But this type of very charismatic Creative Director is very rare nowadays. They want their privacy. Maybe they give one interview to The New York Times and that's it. The only interwiew I remember by Hedi was the one issued when he created the first and final Couture collection at Saint Laurent (spectacular interview, by the way, sharp like a razor).
I've been watching a couple interviews with Leena Nair. She is good at explaining Chanel. The same questions come over and over: Women, Chinese market, AI, human craftmanship vs. technology, the future of Chanel, sustainibility, inclusion, the long term decisions because they are a private company, her own personal story who everybody agrees to find very inspiring, the "lift while you climb" motto...
Maybe in the near future it's going to be the CEO the one in charge to explain the meaning of a brand, and the designers will only design.
Even here, a forum about fashion, names like S. Cantino, P. Beccari, M. Bizzarri, F. Bellettini, S. Toledano, C. Charbit, the Arnaults... are not unknown.
Maybe that is the next step: execs as the icons in fashion.
(sorry if this sounds apocalyptic and random 😅)