I.. love trends. I have a love-hate relationship with them, it only depends on where you position yourself to approach them, and timing. I find trends, trend forecasting, trend analysis and just observing trends a highly interesting activity, it tends to respond to a mood that's in the air and that you are sometimes a clear part of and sum up time that surprisingly does go way over just 6 months and it's always great to look back at it and see it as a piece of an entire story (decade, aesthetic, etc). I guess there are more 'open'/conceptual trends like taking part in a 'bohemian'-inspired tendency for instance and that's what I enjoy. But objects (a particular dress, the design of a bag) can conjure all of this as well and I find them somewhat meaningful in that regard.. if they match my expectations and taste.
Having said that, I do find a difference between a trend and the culture of capitalising on time by ruthless consumption, devouring, possession, you name it. I see trends, just like cosmetic products to some degree, as an optional tool for style and expressing oneself.. I don't think one should feel like you can only enjoy a time in society and have fun as an active part of it by subjecting creativity (or self-esteem) to a specific product.. that's ridiculous, but magazines present style like this too, like a transaction waiting to happen or a whole lifestyle that's been encapsulated in a "must-have item".
The problem as usual does not come down to how insisting the encyclopedia seller is but the person that feels like if someone is sounding so desperate about selling these encyclopedias, maybe it's because it's really really important to have them


.. that's being a little more than just gullible so as a consumer, you have to make use of your authority (and this magazines know it) by developing criteria and knowing there is value too in things that are not for sale, like consistency and expression. I don't think it's bad at all to buy a pair of beautiful Balenciaga shoes that are in every magazine because their design speaks to a current and personal mood but feeling an urgency to possess everything that's being presented to you and thinking it's part of a seasonal statement that will only be completed with other magazine-friendly items.. what kind of statement is that?