Phuel
Well-Known Member
- Joined
- Feb 18, 2010
- Messages
- 5,711
- Reaction score
- 8,663
Thanks for the article, dodencebt.
I’m convinced by now that Rodarte has no desire, motivation, nor the ambition (whether for artistic creds, or for financial expansion) to sell their more complicated, intricate creations that make up their shows to any willing customer. The showpieces, either by way of the interweb or by way of celebrity-endorsement power, are their best and strongest PR to sell the basics, accessories and shoes. And maybe that’s the main interests of their wearers anyways, so why even make the huge effort to invest in the production of the more risky pieces…? I just think Rodarte may have crunched the numbers, and realized that their best direction is to create this rarified branding in terms of imagery, and profit by selling basics, accessories and shoes. (and maybe they’d rather archive their samples rather than even sell them off…?)
You know, they’re one of those labels that I don’t mind at all; The gaudiness is oddly attractive, and even beautiful when photographed and placed in the context of a fashion story, actually… Worn by women in real life, I’m not too convinced…. If they were to close shop and never design again, I wouldn’t miss them at all. I don’t think they are remotely as important as they’re being written up to be by some people. There will always be labels for fashion victims to take their spot if/when they’re gone.
I’m convinced by now that Rodarte has no desire, motivation, nor the ambition (whether for artistic creds, or for financial expansion) to sell their more complicated, intricate creations that make up their shows to any willing customer. The showpieces, either by way of the interweb or by way of celebrity-endorsement power, are their best and strongest PR to sell the basics, accessories and shoes. And maybe that’s the main interests of their wearers anyways, so why even make the huge effort to invest in the production of the more risky pieces…? I just think Rodarte may have crunched the numbers, and realized that their best direction is to create this rarified branding in terms of imagery, and profit by selling basics, accessories and shoes. (and maybe they’d rather archive their samples rather than even sell them off…?)
You know, they’re one of those labels that I don’t mind at all; The gaudiness is oddly attractive, and even beautiful when photographed and placed in the context of a fashion story, actually… Worn by women in real life, I’m not too convinced…. If they were to close shop and never design again, I wouldn’t miss them at all. I don’t think they are remotely as important as they’re being written up to be by some people. There will always be labels for fashion victims to take their spot if/when they’re gone.