the tattoos are vintage...
ed hardy was apparently a very famous and well respected tattoo artist and the guy from von dutch bought the rights to the name and his original artwork from his family....
(he did the same with von dutch)
and he is definitely positioning the brand to be the next von dutch...
i think the artwork is quite beautiful...
not sure about the clothes ...
...
the leather jackets are kind of interesting...
they remind me of the kinds of tattoos that sailors in the navy or merchant marines used to get...
...
its's sold next to brands like great china wall and true religion...
very expensive and flashy 'rock star' denim...
i had a chat with the store owners who carry it here in nyc...
you can see if for yourself if you are ever on w.8th street at
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